Major Study

lucyclaytondesign

Printed our posters on card and I think they look really good

Products

Final Transport for London Posters

VIVID SOULTION TWO: FINAL PRODUCT ADVERTISEMENT

VIVID SOULTION TWO:T-SHIRT FINALS

VIVID SOLUTION ONE: FINAL PRODUCT & BAG

VIVID SOULTION ONE: PRODUCT ADVERTISEMENT FINALS

VIVID SOLUTION ONE FINAL BRAND AWARENESS POSTERS

Final Brand Awareness Posters

Stimulating Social Change

Non-Pro torganisationsarepubliclyrecognised for their vast social intervention movement across audiences. Reaching audiences globally, stimulating individuals minds towards the change for life. Audiences are not only investing into the values of the charity but investing into a community where charitable impulses have in uenced many. Achieving consumer investment into a charity relies on the voice of the marketing and advertising campaigns. Stimulating audiences senses to feel, think, act and to relate are key to successfully stimulating social change within an individual.The success of the campaign relies on the visual techniques and how they are voiced. Applying visual elements such as colour, composition, font and colour helps emphasise the tone of voice.

Viral & Charity Marketing

I quickly sketched out a viral and charity marketing mind map to see what steps is needed to create a successful marketing campaign. Today social media has given organisations and companies great successful viral marketing through the use of a hashtag! Having a hashtag allows audiences to pick up something memorable from that campaign and to comment it about it later and tag that hashtag to get people trending. Having a short and sweet hashtag is away of being a part of something, and makes you apart of that trending community. Hashtags are great days for consumer involvement and can deliver a message with multi forms of media.

Creating the a good viral campaign is simple, you’ve just got to know the steps and how to work with them. Working with emotions is a good element to work with, creating that bond emotionally with your audience is key. You need to understand your audience, it’s all good wanting to go global but how can you do that if you aren’t targeting the right audience with the right content. Like I said my finding’s lead me to discovering simplicity is key, don’t over complicate your message, you don’t want to mislead or confuse you audience. Honesty is the best policy, and doing so you need to keep the message simple. Forcing a message on audience’s is not the best thing you can do, especially in the name of the charity. Audience will be driven away in the a heart beat if they feel they are being forced to donate. Donating is about that ‘feel good factor’ and audiences won’t achieve this if they are being forced.

Visual techniques & Marketing

Studying about visual techniques and marketing for 3 months on my dissertation actually has come in handy! It works out perfectly for the toms brief, I can use my knowledge and skills I learnt and apply it to this brief! From my dissertation I learnt that visual techniques in retail spaces can play a big part on stimulating someones mind for their generosity.

Charity shops are where we purchase second hand goods and the money goes towards their foundation. The overall appearance for charity shops hold a particular view by audiences to which that they hold an unappealing appearance due to the unwanted second hand goods. However, recent gures show from the Civil Society in the charitable retail sector numbers are beginning to rise, last year the gures went up by 1.7 per cent and still continue to rise today.However, the overall speed of the increase is not as rapid as it was in previous years. Big charitable organisations such as Oxfam, Save the Children and Age UK are a few of the big voluntary organisations which dominate the retail side. However, dominating the voluntary retail space has led to the modernisation of charity shops visual appearance.

Today charities are taking social responsibility to give the charitable retail sector a refreshing makeover. Age UK, a non-pro t organisation that supports older people with companionship have taken on the idea of a modern revamp for its five hundred shops across the UK. Seeking new audiences to come into their stories the newly designed stores are capturing a bright clean look/approach to their retail spaces.

Visual Techniques

Visual techniques are considered as physical pieces of imagery that we see with our eyes, rather than imagery we visualise after reading or hearing information. Constructed in many forms we can see these visual representations within printed or digital forms. Charitable organisations aren’t limited to printed outcomes such as leaflets, flyers and posters. They have the opportunity to explore and use visual techniques in other departments such as moving image, web design and digital applications. Thinking creatively to solve a charity’s social mission; the use of colour, layout, composition, images and typography are applied in a strategically planned forum. Communicating a simple clear message to achieve consumer satisfaction is at the heart of a marketing goal.

Before digitalised campaigns became a common marketing tool for charities, we always used to support them nancially in their retail spaces. Charity shops are where we purchase second hand goods and the money goes towards their foundation. The overall appearance for charity shops hold a particular view by audiences to which that they hold an unappealing appearance due to the unwanted second hand goods.

Stand up for the Pregnant

I was researching into public transport politeness and manors and came across this amazing campaign. It’s purpose was to raise awareness that we should give up our seats for women who are pregnant. Which I believe we should 100% do, they are carrying a tiny human being inside of them they at least deserve a seat! What I loved about this campaign was the simplicity of the design, there wasn’t a busy scenery or large groups of people. It was between two people which allowed the audience focuses to be on their facial expressions and their bellies. I feel it’s a topic that we don’t really talk about. I think out of curiosity you should at least offer your seat up.

Keeping the message simple is key, my dissertation helped me learn that. ‘

’Simplicity is about subtracting the obvious and adding the meaningful” - -John Meada

I came across this whilst researching my dissertation and it really opened my eyes. I’m vey guilty of over complicating something when it doesn’t need to be. When I came across the quote it really made me think that I need to stop overcomplicating this and just get my message across simple but effectively. When I first came across this campaign, I thought it was made out of some form of play doh due to it’s 3D structure. But when getting a closer look I than realised it was a very detailed illustration, still works perfectly though.

Inspirational posters

I just quickly looked into some current submissions for TFL just to see what we were working up against really. I came across this one which was for the TFL Wifi and advertising that now in the underground you can use your phones down there if you are connected to the Wifi. I fell in love with the vector styled illustrations and the sheer beauty of the simplicity. To me it’s a simple poster from afar but then you have to get closer and it reveals the bigger picture. And that’s what I like about it, you have to go closer to reveal the illustrations story. As much as I love it, I am concerned that amount of detail isn’t great for people on the move trying to get to work. Audiences wouldn’t be able to see the sheer amount of detail on the go.

Me and Lucy decided to keep our posters simplistic for that reason. We want audiences who are in a rush to be able just to notice the posters from our bright colour scheme. We’ve kept our illustrations simplest for that reason alone, it’s not because we don’t like have detailed illustrations it’s because London’s the city that’s constantly on the go and we need to be on the wave and create designs for people who are and not on the go.

Audience Profiles

I quickly created some target persona’s for our TFL brief, I’ve created these persona’s based on my research from Gov Profiles. I’ve created 3 typical general audiences you would expect to see in London, I’ve looked into their hobbies, pet hates, most visited place in London and their views on transport. I’ve created the persona’s to give us something to work for when we create our posters, I just feel it gives us something to work for and gives a goal to work for.