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When asked to define what a map is, you may agree that there is an array of definitions, though it can probably be admitted that the first image that flew into your head was the typical geographical map. Although a map can be so much more, it can be purely conceptual; it encapsulates a concept and shows the different relationships and notions, arranged in a way so it is comprehensible. However, the obvious difference is, a conceptual map expands on an idea and allows one to explore various possibilities, go into depth, and initiates a divergent and more creative thinking process.
Initially I was researching about maps in general; my thinking was initially kind of ‘in the box’. In my research I came across the typical grid map as well as road maps, climate maps which use colours to differentiate the temperature, a political map showing boundaries of the nation and state, an economic map which shows economic and natural resources. Although this may seem typical, London artist Lucie Conoley has taken the map to a new level; one which makes a statement, using bold colours and large prints and even personalising them by using the areas or individuals information.
http://www.mirror.co.uk/lifestyle/going-out/artist-lucie-conoleys-paintings-map-1931900
A map is an excellent way to document how much something has spread such as disease, fast food outlets like McDonald's or even other places people like to eat. I also thought back to my studies of ancient history and how maps were used as a tool to devise strategies in order to conquer the opposing army. Although I wanted a concept which I felt was unique so I could construct my own map. I then discovered the idea of a concept map was not developed until 1972 by a man named Novak who essentially wanted to understand the changes of a children’s knowledge of science. Since then, the conceptual map has progressed from basic text to works of art as it allows the mind to be more creative in thinking and strengthening the concept.
My mind started to unleash more creative ‘outside the box’ thoughts on the idea of mapping. I began to think of other concepts I could potentially map out and how I could go about presenting it for assessment two. The concepts included music, type of genres, artists and their origins and the effects of different music, alternatively the comparison of sound waves showing the rise and fall of pitch of two different songs. In contrast I thought of the concept of travel and constructing an informative and visual map which will reveal customs, beliefs, dress, gestures and etiquette and the do’s and don’ts in different countries. I also thought about other types of travel such as transport, time travel and space travel; adventures!
Finally I began venturing towards two main concerns that the majority of society have today; lifestyle and food. I’m trying to decide whether to focus on the concept of lifestyle which will undoubtedly include food or I could also just focus on the concept of food. There are artists who literally map food such as Stephanie Herr but I want to create a map which will provide the viewer with both benefits and/or repercussions of different life styles and foods and how they affect the individual. I’m thinking about creating a graphic and textual mind-map or flowchart as I feel it will bring the concept across with clarity. These concepts have been developed further in the mind map above, which I thought was the best way to start thinking and map out ideas. I don't think will use a mindmap for assessment 2, it may become chaotic and and confusing!
http://www.webflakes.com/design/the-analytics-of-food/maps-up
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