5 (Much Better) Reasons Why Branding Should Matter to You
Most of you are probably rolling your eyes at this article. We all know that branding matters – “my brand is my promise to the customer” – and all that palaver. We admit that this sounds woefully fluffy; but there are some tangible pros to having a thoughtfully considered branding strategy.
Firstly, let’s get one thing straight: your brand is not just a logo. It’s not your business card, a catchy slogan or an interesting colour palette. Branding is all of the visual, textual and ideological tools used to convey your message in the marketplace. Consider Ferrari, which is consistently ranked in Forbes’ annual Top 10 Most Powerful Brands List. Ferrari’s brand says: “be the best; be the elite.” The prancing horse is merely an embodiment of that ideal: a way for wealthy middle-aged men to get the message. For the record, Ferrari’s brand value is currently estimated to be $4.7 billion.
“So if branding is more than just looks, what can it do for my business?”, we hear you ask. We’ve compiled a list of some key benefits for your browsing pleasure:
Written for RLD Strategic. Read the full article at: http://bit.ly/1zzelIB