Lucy Clayton

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Just realised I haven't actually posted any pictures of my stamp yet!

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This should be the working link to the google drive with all my presentation on

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Printed our posters on card and I think they look really good

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These are the magazines I would place Feel Good print ads in. I got them from my You Gov research. 

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Final logo.

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Logo development. I drew the text (except the R), Tori drew the R, the banner and the cone and then we sent it to Ali, Abbie and Shalini for the ice cream

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Our almost final 10 posters

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My final 5 posters!

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Our little team meeting!

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This is my final TFL poster and it’s my favourite I think.

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Some of my new TFL posters, I’m still not sure on them.

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Find and save recipes, parenting hacks, style inspiration and many other ideas to try.

Our Pinterest board!

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Show & Tell Ladies

We had a 15 minute sketch session. We only created a few rough scamps, we based it on an ‘old school style’. We wanted to take the ice cream branding back to traditional typography and illustrations. We didn’t want to follow the generic stripes and dots as we felt it’s been over done too many times. We’ve decided to go for a 70′s theme relating to the ice creams established date. 

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This is what Robinson’s gave as their inspiration!

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This is the brief from Brief Box! Doing it as a one hour collab with @aymajorstudy @alisonshadbolt, @shalini-moorthy10, @torigoodyear-majorstudy

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Poster Experimentation Refinement 

I feel I’m on the homeward stretch with this brief too. I’ve started to add a tiny little bit more detail with my illustrations, I did this by adding shadow’s behind them to give it that little bit more of life. I feel the posters are starting to look a lot better than what I had before. I’ve experimented with the type size to make it look less ‘slapped’ on. Having smaller text on the posters at the bottom work a lot better, than it did before. The poster’s need some work done to them as theres a lot of negative blank space, I feel to cover up that blank space I’m going to where they can find us on social media and where they can keep update with news alerts. 

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Our new colour palette posters! Abbie’s been on it.

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Poster Experimentation  

The pastel colours don’t work and it doesn’t tie in with the other posters. These posters are too light and wouldn’t be striking enough during rush hour on the tube. If we put the collection together with the other posters you wouldn’t think they are from the same collection because of the colours. Also some of the illustrations need some work on there as they aren’t quite there yet. However I do feel we are on to something and the collection is starting to come along nicely!

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More of abbie’s posters!