Why Amazon Suppressed Your Main Image (And How to Fix It Fast)
You look up your product listing on Amazon and realize that the impressions and clicks have reduced to zero. You may still have your product running, but it is hardly gaining publicity. Main image suppression is one of the most prevalent causes of such a problem.
In case Amazon downranks a primary image, it implies that Amazon has temporarily blocked it out of search results or substituted it with a place holder image. Being the first thing the customers see before going through the products, losing the primary image can significantly decrease the number of clicks and conversions.
Its sellers believe that the problem is with pricing or competition when in fact, in most cases, the problem is with breach of image guidelines. Here is where aggressive compliant and professionally optimized photos, usually created through a professional amazon photo editing service can come in handy in keeping the listing visible.
What Does “Main Image Suppression” Actually Mean?
Main image suppression occurs when Amazon finds out that a product image fails to comply with its rigid image standards.
Rather than showing the image as is in search result or on the product page, Amazon either does not show the image at all or puts an alert on the listing that requires the seller to correct the image.
There is a difference between two common issues which one should know about:
Image Suppression: It is only the product image that is hidden or flagged.
Listing Suppression: The product listing is rendered ineffective or unseen.
Suppression of images is normally easier to correct, however when not attended to, it may greatly decrease the visibility and the selling ability of your product.
Why Amazon Is So Strict About Product Images
Amazon has very high criteria regarding product pictures to safeguard the quality of its online market.
This is the reason why the platform is so careful when implementing these rules:
Maintaining marketplace quality- Online customers demand clear, clean images of products in the store as well as professional images.
Building customer trust- Product images that reflect the products make customers less confused and less returned.
Ensuring listing consistency- Homogenous pictures of millions of listings make the shopping process more fluent.
In case the sellers post misleading or cluttered images, it may negatively affect the customer experience. This is why most sellers use amazon photo editing service so that their pictures do not fail to satisfy Amazon.
The Most Common Reasons Amazon Suppresses Your Main Image
We shall examine the most common problems that make Amazon hide product images.
Non-White Background
Amazon demands the main product image to possess the pure white background (RGB 255,255,255).
In case the background is gray, textured, or colored, the system might automatically issue the flag on the image.
Text, Logos, or Promotional Badges
Adding text overlays such as:
“Best Seller”
“Free Shipping”
“Limited Offer”
or brand watermarks may bring about suppression. Amazon prefers the primary image to have only the product that they do not include marketing features.
Props or Accessories Not Included in the Product
In other instances, sellers may use decorative props or accessories to the main image in order to make it more eye-catching.
But when such items are not added to the purchase, Amazon can hide the picture as deceptive.
Product Not Filling Enough of the Frame
Amazon advises that the product should cover not less than 85 percent of the frame of the image.
The system can recognize the product as non-compliant in the case that it is too small or there is too much space between the product and the rest of the product.
Low Resolution or Blurry Images
Photos should be of the required minimum resolution of Amazon.
Preferably, your picture must have 1000 pixels or more with the highest length to support zooming capabilities.
Pixilated or blurry images will decrease customer confidence and can cause suppression.
Multiple Products Confusing the Buyer
In case your picture displays several items without stating what the bundle is, customers may be lost.
Amazon favors clear images that can be used to understand what the customer will get.
Warning Signs Your Main Image Is About to Be Suppressed
Amazon tends to give indications prior to or following the suppression of an image.
These are several typical warning signs:
It is as though impressions or clicks disappear on your listing.
Amazon notifies of performance in Seller central.
When you lose your product thumbnail in search results.
You have a substitute image instead of your primary image.
Looking forward to spotting any of these problems, then you need to check up your listing at once.
How to Fix a Suppressed Amazon Main Image Fast
The positive thing is that image suppression is normally easy to fix.
Follow these steps:
Step 1: Check the suppression notice
Log in to Seller Central and look for warnings on images.
Step 2: Compare with Amazon image guidelines
Check on background color, product size and image clarity requirements.
Step 3: Remove problematic elements
Eliminate text overlays, logos, or unnecessary props.
Step 4: Upload a compliant image
Have the rightly edited picture that satisfies all the standards.
Step 5: Wait for Amazon review
After uploading it, Amazon will update it and usually review it within a short period of time.
A lot of sellers rush through with the help of amazon photo editing service which knows the exact image specifications required by Amazon. There are even providers who offer free trials, and the sellers can use the service and see how it works before deciding.
Quick Image Checklist Before Uploading to Amazon
To upload your product picture it must satisfy the following criteria:
Pure white background (RGB 255,255,255)
No content, calls, or advertisement images.
Product occupies approximately 85 percent of the frame.
Large resolution (1000px or more suggested)
The product contained in the purchase is the only one that appears.
This checklist will be able to prevent image suppression.
Why Professional Image Editing Helps Prevent Suppression
Professional editing services play a crucial role in preparing Amazon-ready product images.
Here’s how they help:
Ensuring guideline compliance- Experts are aware of the image policies of Amazon and they edit photos.
Improving visual appeal- Products are more appealing when lighted correctly with proper shadows as well as correct colors.
Saving valuable time- Sellers can post compliant visuals only once as opposed to having to fix rejected images several times.
That is why lots of profitable sellers use specific amazon photo editing services to have their pages sounding professional and following the guidelines.
Best Practices for Amazon Product Images That Convert
On top of compliance, optimized images can have a great impact on improving conversion rates.
Here are a few best practices:
Use multiple product angles- Present the product in a variety of angles.
Maintain consistent lighting and color accuracy- This makes the product appear life-like.
Add lifestyle images in secondary slots- Demonstrate real life usage of the product.
Highlight product details- Close ups can highlight materials, textures, and other unique characteristics.
These strategies are not only preventive against suppression when properly implemented, but they also enhance the performance of sales.
Final Thoughts: Fix the Image, Restore Your Sales
Amazon main image suppression is a common issue for sellers, but fortunately, it is not complicated to correct.
You can regain the visibility of your listing quickly by deleting any text overlays, keeping the background pure white, having the right resolution, and adhering to the image requirements of Amazon. More to the point, by investing in high-quality photo editing services, you are likely to keep your product pictures in line with the requirements of compliance, professionalism, and conversion-centeredness, which will enable your Amazon listing to receive more clicks and garner stable sales.
