Do you ever think about what to do with the old blog posts? No? Are you one of those agencies that focuses more on pumping out new content? Then, you might be surprised by the fact that optimizing the already published content will generate more leads for your business. Yes, It's true! Updating already published blogs can result in increased traffic rate by approximately 87% Your target audience may regularly visit that old content. However, you haven't even touched them since they were published. So, the right time is here to update them, as you haven't done it hitherto, and it could have an adverse impact on your entire content marketing strategy. Benefits of Content Optimization Before we take a deep dive into the sea of content optimization steps, let's have a closer look at why you should do it. Boost User Experience Your old blog might have a lot of problems, such as: Broken links, Over-populated content with few or no subheadings, Poor quality images Not mobile-friendly, etc. Therefore, when you go to your blog for some workarounds, you can identify the broken links with the help of Ahrefs and make some amendments to your content piece. Including multi-media content in your SEO-optimized blog is one of the great ideas to extend your reach. And while you are revising the written content, you can also make it more attractive by eliminating poor-quality images with rich media such as infographics, videos, etc. Fortunately, we have a handful of tools, such as Canva, Pexels, and Unsplash, to make infographics, videos, and gifs without being a seasoned designer. Apart from this, adding headings & sub-headings to your blog is also a great practice to make it more user-friendly. Most importantly, in today's mobile-friendly world, your entire website must be mobile-friendly as the mobile is the device we hugely rely on over laptops and desktops. Ultimately, incorporating these hacks into your blog will ensure that anyone reading your content has a great user experience. Improve Your Brand's Credibility In
Apt content optimization is very important for blog posts, which makes the blog SEO friendly and helps drive traffic. To learn more about content optimization, read our blog today.