#keyterm

[ccttprc44-blog]

Spectrum is the range of electromagnetic radio frequencies used to transmit sound, data, and video across the country. It is what carries voice between cell phones, television shows from broadcasters to your TV, and online information from one computer to the next, wirelessly. The FCC and the National Telecommunications and Information Administration (NTIA) share responsibility for managing the spectrum. NTIA manages spectrum used by the Federal government (e.g., military, NASA) and the FCC is responsible for spectrum used by others, including individuals (e.g., garage door openers and wireless Internet connections), commercial operators (e.g., radio and television broadcasters, mobile phone providers), and public safety and health officials (e.g., police and emergency medical technicians). Frequency bands are reserved for different uses. For example, 88 – 108 MHz is used to broadcast FM radio to your car. Whereas, one of the groups of frequency bands used for cell phones is 824-849 MHz and 869-894 MHz. Because there is a finite amount of spectrum and a growing demand for it, effectively managing the available spectrum is an important priority for the FCC. With the FCC Spectrum Dashboard, the public can now learn more about spectrum licenses across the country and areas where spectrum is currently available.

reboot.fcc.gov

[wvuwgstqueertheories]

We talk about intersectionality and I often identify as an intersectional feminist. I just found out, though, that the term 'intersectionality' was coined in 1989 by a Black woman named Kimberlé Crenshaw and focused directly on the intersection of sex and race for Black women in the United States. 

I read the paper that the term is taken from and I'm conflicted. One one hand, intersectionality was always presented to me as a term to encompass the ways a person is individually affected by different oppressions, but, on the other hand, I'm reminds me of all the ways that White feminists have repurposed and appropriated identities to fit their own feminist agenda. 

It kind of feels like a feminist failure, to be using a word or an identity that doesn't belong to me, and I'm not quite sure how to reconcile that. 

[Here's a link to the paper, if you're interested.]

[sexgenderandsocialconstruct-blog]

Gender is one of the ways society organizes our understanding of different kinds of people. It is usually based on the idea of only two categories, masculinity and femininity.

Women's Voices, Feminist Visions by Susan M. Shaw & Janet Lee

[gle380class]

Key Terms for Week 5

Buyer roles or buyer personas – those who make decisions about which products or services to spend money on. Creators – develop blogs, articles, videos, music, images, and art, and then upload them to social media platforms. Conversationalists – participate in group discussions, engage in conversations on Twitter, and update their statuses on Facebook and LinkedIn. Critics – evaluate and comment on content produced by creators and conversationalists, post product ratings or reviews, comment on blogs, and participate in community’s discussion forums, as well as correct wiki articles. Collectors – upload and save favorites on bookmarking sites such as Delicious; vote on content on sites such as Digg, tag photos on sites such as Flickr, and subscribe to RSS feeds to automatically receive new blog posts; and perform the valuable function of helping to organize and categorize content on the social web. Inactives - Internet consumers not involved in social media. Joiners - interact on social networks such as Facebook, LinkedIn, and Eon. Messaging objectives – purpose-oriented goals for communication. Optimal target audience – the overlap of the three sets of personas: those who need the product marketed, those who have enough money to afford the product, and those interested in receiving information about new products. Personas – a simplification of the target audience into groups for approach and understanding. Secondary optimal target audience – the overlap of two of the three sets of personas: those who need the product marketed, those who have enough money to afford the product, and those interested in receiving information about new products. Situational triggers – the needs, problems, or concerns that may cause a persona to seek products or services. Social Technographics Profile – uses demographics such as age, location, and gender to group social media users into personas based on their social media activities. Spectators - consume the content that others produce, such as blogs, videos, podcasts, forums, reviews, and so on. Target audience (market) – a group of consumers a company has decided to organize its marketing strategies to reach. Technographics – the methodology by which Forrester surveys consumers, similar to demographics and psychographics but restricted to technology behaviors.