Six Link Building Myths Dispelled
Link building is seen as one of the best strategies for increasing exposure online, particularly with regards to increasing traffic to a website. Yet, link building myths and misinformation can hamper a campaign and actually limit your opportunities. By dispelling these myths, you can make the most of link building strategies and improve your online marketing experience. Here are six popular link building myths and the truth behind them.
1. Backlinks Are A Key Factor In Google Rankings
One of the biggest link building myths started as a result of a Google Q&A. Andrey Lipattsev, a Google Search Quality Senior Strategist, stated that the top three ranking factors for Google were links, content and RankBrain. John Mueller tried to clarify this, explaining that Google’s ranking factors were dynamic. Yet, it’s still the case that numerous correlation studies have repeatedly shown that the top three results have a high number of backlinks.
Whether a page is high ranking because of its backlink profile, or whether its high ranking position results in increased backlinks is still up for debate. As such, it’s still a useful strategy to continue to utilize backlinks in your campaign.
2. Outbound Links Can Damage Search Engine Rankings
Similarly, some owners fear that high numbers of outbound links might lower their search engine rankings. If you have lots of irrelevant outbound links, then there’s a higher probability that you’ll be penalized. However, relevant, useful outbound links can actually enhance a link building campaign. Provided that the outbound links are useful to users and that they are linked to a relevant site, they can in fact help improve rankings. Read More
