Interview with Angela Li - Moodva
Could you please explain the company briefly and what problem it tried to solve? What was your role? We worked on a mood-based search engine called Moodva that gave results based on your mood search. My role was in an operating capacity, having been a cofounder. Could you briefly explain what you believe led to the startups failure? Mainly a lack of team belief in the idea. Also a lack of understanding in the market and our customers - never really finding the right market/product fit. What are some pivotal choices/moments that you believe were key to the startups downfall? The first week after we got into an accelerator, it became apparent that our team was not really motivated on working on the project for the long-term. What lessons have you learnt from this experience? The biggest takeaways were in considering entrepreneurship as an alternate career path and in understanding the importance of domain expertise in your business. What are you currently doing now, any current ventures? Currently I am finishing off my undergraduate studies. I am in the process of raising funding for a venture which I hope to start after graduation.










