Mar 26, 2023
Generation Paper: A Fashion Phenom of the 1960s explores the era’s short-lived phenomenon of paper fashion through more than 60 rare garments and accessories crafted from non-woven textiles.
From what I can tell, paper garments were a stunt. A way for the Scott Paper company to draw some attention to its products in the mid-1960s at a time when young people were known for running giddily from one fashion to another from week to week and tossing out what was no longer the latest fad. In short, when novelty for its own sake was a virtue in fashion. And when a stunt could gain a company more attention than mere advertising could.
The show at MAD the Museum of Art and Design in NYC runs through August 27th, 2023.
