AJQJ Single Review: Sugar
What do I know? Not too much.
What I do know however is this. If a band can grab you by one single, and after a month of trying to find it, with only a few lyrics to go off you persevere. It’s a good sign.
AJQJ are an 'Alt Rock band from the Lowestoft/Gorleston area of East Anglia’-Facebook Bio.
They first formed in December 2014 and have since played shows at The Waterfront venue in Norwich and other shows in East Anglia before rolling down to the south and playing a string of shows in London, Brighton then back to Norwich for another after their E.P Foundations and single ’Sugar’ revived airplay across BBC introducing and some indipendent radio stations across the UK.
The band’s latest release ‘Sugar’ is reminiscent of early You Me At Six with it’s catchy guitar riffs. Equally it has a feel of mid noughties brit pop at times in a very subtle way that it’s barely detectable and a descending guitar scale just before the chorus’s that will appeal to the indie kids and fans of bands like Viola beach. So there’s something for everyone if you listen carefully enough.
The production on ‘Sugar’ is stronger than their E.P ‘Foundations’ which was a strong debut but obviously a bedroom recording, it was good quality- you can watch the process on their youtube channel if it’s something you’re interested in. Maybe Sugar was recorded in the same process but in my opinion the outcome is at least twice as good. Maybe the guitar riffs are what does it, maybe its the slight tone or perhaps its the metronome that appears every now and then. Simply put its a great single!
I haven’t yet seen AJQJ live so I can’t pass any judgment on that aspect of the band but my guess is they’re good, going off of recordings on youtube.
You can find the bands social media links here:
https://www.facebook.com/AJQJBand/
https://soundcloud.com/ajqjband
https://www.youtube.com/channel/UCN-10PjtuX663gyGCHbMeUg
Copyright for the single artwork and logo goes to any and all rightful owners.