ā Ā Zupee ropes in Salman Khan as brand ambassador!
February 17, 2023
The partnership reiterates Zupeeās commitment to provide meaningful entertainment through skill based online casual and board games.
Zupee, the online skill-based gaming platform has today announced Salman Khan, as its brand ambassador. With this association, Zupee aims to expand its presence in the growing skill based online gaming space and pave the way to establish skill based gaming as the most preferred form of meaningful entertainment.
|As part of this partnership, Zupee launched a brand campaign, ā10 minute mein game ho jayegaā, which aims at driving awareness around Zupeeās unique proposition of fun byte sized games such as Ludo Supreme, Trump cards Mania and Snakes & Ladders Plus amongst others, which players can enjoy in short and convenient playtimes of just 10 minutes. The campaign features Salman in his effortless and larger than life avatar playing a host of different games on Zupee.
Speaking on the partnership, Zupeeās founder and CEO, Dilsher Singh Malhi, said āWe are thrilled to have Salman Khan on board as our brand ambassador. Zupeeās portfolio of skill based casual and board games are enjoyed by a diverse set of audiences. His mass appeal cuts across borders, demographics and cultures, as one of the most loved and iconic stars in the country. We are certain that this association will help in deepening consumer connect and propelling Zupeeās vision of bringing joy to players lives through meaningful entertainment even further.ā
Salmanās witty charm and fun demeanor fit perfectly with the brandās ethos as the campaignās core proposition pivots towards enjoying fun and byte sized 10-minute gamepelays. Working with Salman was an absolute delight and we are sure online gaming lovers will enjoy seeing their favorite star share that experience with them.ā He further added.
Sharing his excitement, brand ambassador and actor, Salman Khan said, āZupee is one of Indiaās leading skill based gaming platforms. Zupeeās fun and interesting take on classical casual and board games like Ludo & Snakes & Ladders certainly brings back the nostalgic feel and are a great way of entertainment on the go. The brandās vision of bringing moments of joy to people's lives through these casual & board games that can engage and entertain strongly resonated with me and I am excited to partner with Zupee to celebrate Indiaās growing love for gaming.ā
Vikram Tanwar, co-founder of UBT, Salman Khanās talent management company added, āZupee has become popular within a short span of time among avid gamers in the country by being one of the first one's to augment culturally relevant games and make them inherently skill based. This association will further help get more casual and board gamers on board and aid the growth of the online gaming industry even furtherā
This association is structured by UBT(Uniworld Being Talented), conceptualized by Leo Burnett and produced by Nirvana Films. The new campaign will be amplified via a 360-degree approach which features a soon to be launched TVC, digital, outdoor and social activations.
