Apr 1, 2012
@Android uses the #jewelry niche & a typical American consumer as a punch line for a funny new advertisement !
I agree, as suggested in the commercial, that smartphones are expensive. Customers who buy the @Android smartphone supposedly experience "the 'I now think I can buy the Crown Jewels because I am feeling richer' effect".
Very clever!
Interestingly, @Sothebys recently sold a replica of the British Crown Jewels for 22,500 pounds, more than 7 times the pre-sale estimate, on March 13.
I wonder if the ad team working with @Android used the replica to shoot the advertisement before @Sothebys sold the lot?!
Do you gift wrap? HA!