This is going to be an interesting read
(Algospeak by Adam Aleksic)
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This is going to be an interesting read
(Algospeak by Adam Aleksic)
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Every time I see the tiktok refugee's come over and use terms like 'unalive' and 'seggs' and all this algo speak - I just want to hold their face gently and go;
'Nothing is monetizing this here, you can say fuck and nobody will care.'
Do you use TikTok? Are you over 18? Please take this research survey about algospeak on TikTok!
Click here to take the survey!
Lingthusiasm Episode 105: Linguistics of TikTok - Interview with Adam Aleksic aka EtymologyNerd
TikTok, Instagram Reels, and YouTube Shorts are an evolving genre of media: short-form, vertical videos that take up your whole screen and are served to you from an algorithm rather than who you follow. This changes how people talk in them compared to earlier forms of video, and linguists are on it!
In this episode, your host Gretchen McCulloch gets enthusiastic about the linguistics of tiktok with Adam Aleksic, better known on social media as etymologynerd. We talk about how Adam got his start into linguistics via etymology, the process that he goes through to make his current videos get the attention of people and algorithms, and how different forms of media (like podcasts vs shortform video) relate differently to their audiences. We also talk about the challenges of writing a book about language on the internet when it changes so fast, comparing the writing process for Adam's upcoming book Algospeak with Gretchen's book Because Internet.
Click here for a link to this episode in your podcast player of choice or read the transcript here.
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In this month’s bonus episode we get enthusiastic about your linguistics questions! In honour of our 100th bonus episode of Lingthusiasm, and because our first advice episode was so popular, here's another episode answering your advice questions, from the serious to the silly!
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Here are the links mentioned in the episode:
Adam Aleksic's website
etymologynerd on TikTok, Instagram, and Substack
Algospeak by Adam Aleksic
'Where Do Memes Come From? The Top Platforms From 2010-2022' by Aidan Walker for Know Your Meme
Lingthusiasm episode 'Emoji are Gesture Because Internet'
Because Internet by Gretchen McCulloch
'It’s Complicated - The Social Lives of Networked Teens' by Danah Boyd (pdf)
Lingthusiasm bonus episode 'Words from your family: Familects!'
'Language and the Internet' by David Crystal (2001)
Lingthusiasm episode 'Helping computers decode sentences - Interview with Emily M. Bender'
You can listen to this episode via Lingthusiasm.com, Soundcloud, RSS, Apple Podcasts/iTunes, Spotify, YouTube, or wherever you get your podcasts. You can also download an mp3 via the Soundcloud page for offline listening.
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Lingthusiasm is on Bluesky, Twitter, Instagram, Facebook, Mastodon, and Tumblr. Email us at contact [at] lingthusiasm [dot] com
Gretchen is on Bluesky as @GretchenMcC and blogs at All Things Linguistic.
Lauren is on Bluesky as @superlinguo and blogs at Superlinguo.
Lingthusiasm is created by Gretchen McCulloch and Lauren Gawne. Our senior producer is Claire Gawne, our production editor is Sarah Dopierala, our production assistant is Martha Tsutsui Billins, our editorial assistant is Jon Kruk, and our technical editor is Leah Velleman. Our music is ‘Ancient City’ by The Triangles.This episode of Lingthusiasm is made available under a Creative Commons Attribution Non-Commercial Share Alike license (CC 4.0 BY-NC-SA).
Already loving this book
People here have been making fun of tiktok self censorship "algospeak" and I would love to study this phenomenon under a microscope but the most baffling thing for me remains when tiktok uses code works like "accountant" and "mascara" because god forbid anyone wants to talk about the standard definition of those words
Have you read Algospeak: How Social Media Is Transforming the Future of Language by Adam Aleksic (2025)?
yes
no
I've read parts of it
I've never heard of it