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Michelob Ultra Our Bar in Fitness Club

Our Bar @MichelobULTRA #Superbowl ad @fcbchi @RadicalMedia @exileedit Cheers!

Anheuser-Busch is running “Our Bar”, a Super Bowl TV commercial placing the Michelob Ultra light beer in the context of fitness communities. Set to the theme tune from the 1980s sitcom Cheers, the Michelob Ultra Our Bar commercial features real fitness enthusiasts going through a tough workout together and sharing cold beers afterwards to celebrate. “Our Bar” follows on from the fitness-focused…

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#Andy Kohman #Another Country #Anthony O’Neill #Derek Cianfrance #Exile #FCB Chicago #Josh Hurley #Kirk Baxter #Lord + Thomas #Radical Media #Rony Castor

Michelob Breathe

Michelob Breathe commercial celebrates active balanced life #SB50 @MichelobULTRA @fcbchi @wondros

Michelob ULTRA is presented as the beer brewed for those who go the extra mile in “Breathe”, a commercial launched during the 2016 Super Bowl. “Breathe” highlights the many ways that Michelob ULTRA drinkers put in the effort to live an active, balanced life. The commercial is designed to promote the idea that enjoying a beer socially and living an active life don’t need to be mutually exclusive.

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#Andy Kohman #Antoine Fuqua #DraftFCB #FCB Chicago #Lord + Thomas #Todd Tilford #Wondros

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