Visual language as communication.
“Product designers frequently resort to metaphors to exhibit original and aesthetic solutions to design problems.“
“ We use outdated products as symbols because they are ingrained in our mind’s dictionary.“
“Ludwig Wittgenstein, in his second book, Philosophical Investigations (1953), compared the various uses of the term “games” (board games, card games, ball games, Olympic games, and so on) and came to the conclusion that they do not have a common denominator, but rather possessed what he called family resemblance. “
“ Recent evidence suggests that culture and language can influence perception; for example, there is evidence that people tend to perceive things in ways that are influenced by the manner in which they have learned to think in order to function efficiently in their ecological setting. In English we call the device that records incoming telephone messages “answering machine” (a genderless mechanical device). In Hebrew the term used is “electronic secretary” (a humanized feminine electronic gadget). “
“ Just as people can verbalize their thinking, they can visualize it. A diagram, a map, and a painting are all examples of uses of visual language. Its structural units include line, shape, color, form, motion, texture, pattern, direction, orientation, scale, angle, space, and proportion. “
(https://www.fastcompany.com/3047340/how-your-brain-understands-visual-language)
“ people that spoke different languages into contact with each other. In order to communicate, people developed pictograms around the 4th millennium BC as a way to communicate. Pictograms are images that represent physical objects and were used to share ideas or ask questions. “
“ visual communications is called semiotics “
“ why do we look at a picture and automatically know that it means tree? This is primarily because people learn through society and culture what the word 'tree' means, which they then associate with the object and is ultimately recognized in the picture. “
(https://study.com/academy/lesson/what-is-visual-communication-definition-history-theory-examples.html)
“ Semiotics is an investigation into how meaning is created and how meaning is communicated. Its origins lie in the academic study of how signs and symbols (visual and linguistic) create meaning.“
“ For instance, when we see the different colours of a traffic light, we automatically know how to react to them. We know this without even thinking about it. But this is a sign which has been established by cultural convention over a long period of time and which we learn as children and requires a deal of unconscious cultural knowledge to understand its meaning.“
“ But in scuba diving, this sign means go up to the surface, and by the side of the road it means you want to hitch a ride.“
“ In other words, we need to understand the context in which a sign is communicated in order to comprehend its real meaning and hence act appropriately. What is going on around the sign is usually as important for us to know as the sign itself in order to interpret its meaning. “
(https://signsalad.com/our-thoughts/what-is-semiotics/)
