Guide to Successful Distribution Partnerships For Wine, Beer and Spirit Providers
Be Honest With Yourself Information on how to secure distribution partners and how to implement a successful monitoring process.
In this article you will find information on successfully servicing wine, beer and spirit distributors in the USA. The faster the movement, the more money distributors make. It is very important to understand your customer and what will make them buy your wine.
The psyche of the distributor
Your wine must add value to the distributor’s portfolio. Explore your customer’s website and understand how your wine will add to their business.
Understanding your new distribution partner’s needs
When you are hiring a wine, beer, or liquor distributor, clearly outline what you expect and set up a time table for regular communication. It is a good idea to talk to your distributor once a month on the phone, once a week by email and visit them on-site once every quarter. Let them know your intentions and be sure the distributor is in agreement with your plan.
You have to put your company in the power position
For you to be in the power position, you have to have something to offer this distribution company that hundreds of other beverage companies aren’t able to offer them. None of this will work if you have not identified a niche market. If you’re still trying to call everyone and be everything, you will likely fail. Choose the companies you wish to work with now, before it is too late, and focus only on them.
Did your sales dip because your distributor did not service your accounts, because you could not help fix problems at the retail level, or because the product itself was not cutting it? Often, suppliers take the easy way out and blame the distributor for not working behind their product instead of trying to solve the problem themselves. A positive feedback loop needs to be generated through a successful distributor monitoring process that you set up from day one.
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