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#myidol #bencoomber #btn #changelives #nutritionist #healthandfitness #personaltrainer #btn #btnacademy (at Palm Beach County Convention Center)

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Working With Beverage Brokers – The Pros and Cons of Using Agents

Utilizing every tool in order to grow your business means exploring multiple routes to market. Often, new territories can feel like they are impossible to penetrate, and even with a distribution agreement in place, it can be extremely hard to sell your wine, beer and spirits to consumers, without having representatives on the ground.

Information for wineries, breweries and distilleries on working with brokers to build their distribution networks. Read more on BTN Academy Artciles.

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Why The Bartender Should Be Your Best Friend

Information on what bartenders and mixologists look for from craft distilleries and their craft spirits. Mixologist, Maker, Artist, Cocktologist—call them what you like; today’s bartender enjoys an unprecedented influence over which spirits become standard stock behind the bar.

Mixologist, Maker, Artist, Cocktologist—call them what you like; today’s bartender enjoys an unprecedented influence over which spirits become standard stock behind the bar. With the rise of maker culture, and an overwhelming emphasis on customization and carefully chosen, high quality ingredients, a restaurant's craft cocktail offering is fast becoming a significant indicator of status. At the forefront of this movement are a cadre of well-trained, creative and highly sought-after bartenders, whose cocktail programs seek to capitalize on the public’s desire for exciting and distinctive drinks. 

The question is: how do you make sure your spirits are never far from the bartender’s grasp?

1. Know your products

2. Know the Account

3. Make the Bartender Your Best Friend

4. Provide the buyer and the mixologist a chance to sample your product set in a relaxed and convivial environmental.

Read more on BTN Academy.

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The Power of Craft Beer Floor Displays

Tips for craft breweries on how to pitch retailers and design successful floor displays.

A craft beer floor display is a stand-alone stack of cases or custom built display that is arranged in such a way to attract attention and stimulate impulse sales from customers. An effective selling vehicle for craft beer, floor displays should be accompanied with targeted marketing material and the brand should be clearly priced in a promotional manner. 

By displaying craft beer on the floor, the customer’s attention is directed to the beer and the display suggests that the brand is of special importance. Floor displays have immense selling power and are particularly applicable when trying to stimulate add-on purchases of craft beer. Educational literature that gives the consumer a clear idea of why the product is being featured should be easily available and the case displays should be aesthetically pleasing, especially to the target consumer. 

Read more on BTN Academy Articles.