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Many fans have said that this was the best pro wrestling commentary line ever!
At an AML Wrestling event, Zuka King delivered a low blow to JB Cole. And my immediate reaction could not be contained!
Sometimes, commentary just hits different. 🤣
Pro Wrestling Is Sales.
But not in the way you think.
Not in the gimmicky sense, but in the practical, unavoidable one.
As a wrestler, you’re selling who you are.
Your size. Your intensity. Your struggle. Your offense. The toll the match is taking on you.
As a promoter, you’re selling the event itself.
Tickets. Sponsorships. Ad space. The reason this show is worth someone’s time and money.
Commentary is selling context.
Why these two are wrestling. What’s at stake. Why this matchup matters more than the one before it.
A manager is selling their relationship with the wrestler. Why they’re together. What they add. Why their presence changes the outcome.
The referee is selling structure.
That this is a contest between two forces, governed by rules that must be enforced.
Even the merchandise table is selling identity.
T-shirts, photos, souvenirs. Proof that what happened in the ring mattered enough to take home.
Even the concession stand, which is literally selling hotdogs, is selling the experience.
Because wrestling isn’t just what happens between the ropes. It’s the entire night.
Every role in professional wrestling exists to move something forward.
An idea. A moment. A matchup. A brand. An experience.
Sometimes money changes hands immediately.
Sometimes it doesn’t.
But something is always being sold.
And when every piece does its job, the whole becomes bigger than any single role.
Know what you’re responsible for selling, and do it on purpose.
That’s why pro wrestling is sales. Whether you like it or not. 😉
How to Get Into Pro Wrestling Commentary (3 Real Steps)
I was asked how someone can get involved in pro wrestling commentary. Whether on the independent level or beyond.
The answer comes down to three things:
• Learn the skill
• Get good at the skill through repetition
• Let people know you can do the skill
Talent matters, but effort, consistency, and visibility matter just as much.
If you’re serious about working in wrestling, this applies across the board.
"I don't have time."
I hear this all the time for various things, pro wrestling related and not.
This is probably one of the biggest myths out there. Of course you have time. We all work with the same 24 hours.
You just haven't learned how to multi-task properly or take advantage of the time you do have.
How many hours of sleep do you get a night?
8?
OK, make it 7.
What do you do when you're on the toilet?
Scroll Facebook?
OK, work the social media; don't waste it.
What do you do when you're doing steady state cardio?
Watch ESPN?
OK, watch old school wrestling and learn.
Driving to an event you're booked on?
Load up a wrestling podcast, shoot, or educational material.
Driving alone to an event?
Carpool, bounce ideas off each other, learn.
These are just a handful of things you can do.
Maximize the 24 hours a day you have.
If you find you're simply biding time and not working towards an end goal i.e. watching cat videos, scrolling aimlessly on Facebook, or playing video games, then you're missing out on time that could be put towards dreams, aspirations, and life goals.
The work does pay off.
“You might not be able to out-think, out-market or out-spend your competition, but you can outwork them.” – Lou Holtz
Not everyone starts with the same advantages.
Not everyone has the same platform, connections, or opportunities.
But the work? That’s available to everyone.
Showing up consistently.
Doing the unglamorous reps.
Handling the details most people skip.
That’s not just wrestling advice. That’s life advice.
You may not control the hand you’re dealt, but you do control the effort you put behind it.
And over time, that effort separates you.
Professional wrestling is more than what happens in the ring.
If you want to succeed in professional wrestling, you must work just as hard on the professional side as you do the wrestling side.
Your attitude.
Your presentation.
Your communication.
Your reliability.
Your brand.
You are not just a wrestler—you are your own business.
Learn the aspects outside the ring, take them seriously, and your ceiling rises fast.
The work doesn’t stop when the bell rings.
The “wrestling” gets you noticed.
The “professional” keeps you booked.
Work on both.
1) Story
2) Emotion
3) Character
In pro wrestling, these three will take you farther than any move, combo, or spot you can dream up.
A move is forgotten in seconds. But a story sticks, emotion connects, and character is what keeps fans coming back.
Master the why, not just the what.
Moves fill time.
Moments fill memories.
It takes a true professional to make an audience feel something.
That’s where great pro wrestlers separate themselves.
