It's a whole new world ... erm, Twitter!
This morning Twitter announced a change to their platform to make it more interactive and social for its users. The time of the year is at its most ripest for all social media platforms to integrate changes. As people start to leave for their Christmas vacations, as people start to spend more time with family and friends, we are more ‘social’ in the real world. So introducing changes now (as Facebook will do with ‘Timeline’) is clever in capturing all our offline Social activities.
Below I have highlighted some of the new features to help you navigate the new changes. All changes have now taken effect on both web and mobile based devices. Roll out over next few weeks.
Here is where you can access all the tweets from people you follow. The page has been redesigned (see image below) to show Tweets in the right pane, and info in 3 separate left pane’s.
This new section highlights your conversations on Twitter. It reflects who has followed, retweeted, mentioned or made one of your tweets favourites.
Discover is a new feature which allows you to collate all your interest and topics into one area. Pulling tweets from hashtags, trends, connections and local information (around you!), this section of Twitter now makes it easier for you to find relevant info / searches.
The new profile in Twitter allows each user to customise the amount of information they want to share with world. Not too many drastic changes in this section, more a rearrangement.
The new Tweet logo encourages users to speak up by sharing what’s happening in the now, from anywhere within twitter. Photos, links, news, videos all different media can be added through the new button.
Twitter launches Brand pages
Like Facebook and Google+ Pages – Twitter has now launched business brand pages to be a little more than a standard user profile. Call them a business profile if you will. With a hand full of selected companies to start with Brand Pages. With a great new header to help the brand really stand out, making logos and taglines more prominent. Brands will also able to select a single Tweet to remain at the top (e.g. a new campaign) and can embed Flickr / YouTube into this.
Embedding Tweets over the Web
Users can now copy and paste their tweet from within Twitter and embed these into their websites. This creates a whole new level of interactivity between Tweets and people who use Twitter, with one exception … it’s outside the Twitter Platform and now all over the web. Expect to see Tweets and the conversations they generate all over your favourite websites very soon! Wordpress users have it even easier – all you need to do is copy + paste the Tweet URL.
So there it is! Lots of dynamic changes in time for the most social season of the year! Twitter is rolling out these new features over the next few weeks, so be sure to familiarise yourself with them on your desktop and phone (unless you are using a third party app).
As always, Share + Enjoy
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