Mar 18, 2012
I thought this image did a good job demonstrating the idea of digital control I was trying to convey in my last post. In an economic sense, it shows the distribution of consumerism through through digital means or through brokers and retailers. Digital means of purchasing allows companies to escape from the middle man. This control of selling directly to the customers as well as the retailers allows for more profit. They have control not just of the retailers, but a larger portion of the direct clientele as well.