This time, I'm talking about a new tool that I've been using for some time now and which competes with Google Analytics. 🌀It's Facebook Analytics.🌀 It allows you to precisely follow the customer's journey on Facebook and beyond. For example, you can find out if people who comment on posts on your Facebook Page are going to your website. If so, after how long? And in what proportion? You can even find out if they make a purchase or contact your business. In short, you can follow all the interactions these people have on your Facebook Page, your website, and even a mobile app, whether they are organic or paid interactions. With this data and how you interpret it, you can clearly improve your acquisition strategy and gain the upper hand over some of your competitors. Facebook Analytics allows you for example to discover this kind of information: Who are your customers really? 🔰Potential opportunities for conversions and retention thanks to funnels 🔰The evolution of your income over time and the average value of purchase on your website, from one period to another 🔰The overall value of a customer and how much can you invest to acquire a new customer? This information has a lot of VALUE #digitalmediageekeuse #freelanceuse #FacebookAdverts #facebookads #paidadvertising https://www.instagram.com/p/CElvDwEnCKQ/?igshid=eztqritpbfbd