#hardy aimes

[sunshineandfeelingfine]

hardy amies s/s 2017 menswear london fashion week

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[samuel-wines]

Man of Style.

Double Breasted Suiting from Hardy Aimes ft @daniel-wellington and @miansai-dl  More up on the blog!  

[chriscruzism]

Hardy Aimes Fall/Winter 2016 London

Hardy Aimes Fall/Winter 2016 London

LONDON, JANUARY 9, 2016 by NICK REMSEN

“The concept is without,” said Darren Barrowcliff,Hardy Amies’s head of design, while surveying his 14-look collection on a phalanx of models arranged at The Arts Club of Mayfair, London. It’s a sound bite fashion journalists are hearing more and more of backstage; designers are sidestepping the à la mode for the gut, and doing what feels right and…

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[squareendknittedtie]

Bunny Roger is an influential figure in British post WWII menswear, a designer at high end tailor Hardy Aimes, leading the high society Neo-Edwardian look from the early 1950′s (also known as the Guardsman look) and one of the first publicly ‘out’ gay men in high society.  Early Mods were inspired by his fanatical obsession with clothing and fanatical attention to detail, even if their style drew from different sources.   The Edwardian look would filter down into the ‘spiv’ look and feed into the exaggerated Teddy Boy look.

By 1962 some of the original Modernists were becoming young adults and not wanting to be a ‘commoditised’ Mod, so adopted more invisible styles such as the ‘City Gent’ look that clearly fed from the Edwardian look.   The picture at the bottom on the right is Hardy Aimes 1960 Edward influenced look that at this distance appears to share a lot of poise, shape and attitude with Mod.

The City Gent look itself would become the wardrobe of Steed in The Avengers and a sort of ironic part of the USA view of ‘Swinging London’.    By this time the most sussed part of the scene had long moved on, stripping away Dandy frippery that had emerged into a minimalist ‘Peanut’ look that would itself filter down and spawn a new scene of its own.

There is a huge backstory and lots of interest around Bunny Roger and the Edwardian look to read.. In the mid 1960's he frequented John Michael Ingram's Sportique on Old Compton Street and was admired by the staff and Mods. His style would be exaggerated and inform the new flamboyant outré Savile Row of the late 1960's.

http://www.dandyism.net/652/

http://selvedgeyard.com/2010/01/28/bunny-roger-english-style-icon-youve-probably-never-heard-of/

http://barimavox.blogspot.co.uk/search/label/Bunny%20Roger

https://en.wikipedia.org/wiki/Bunny_Roger

http://www.mrporter.com/journal/journal_issue134/4#1

http://gayinfluence.blogspot.co.uk/2012/04/bunny-roger.html

http://mrpeacockstyle.blogspot.co.uk/2010/06/birthday-salute-to-bunny-roger.html 

The neo-Edwardian look launched by Savile Row tailors in 1948 is shown in the above two images with the following link explaining the evolution of the Neo-Edwardian look from high society through to the working class Teddy Boys:

http://www.edwardianteddyboy.com/page2.htm

http://www.cutterandtailor.com/forum/index.php?showtopic=531

http://www.cutterandtailor.com/forum/index.php?showtopic=1129&page=3

[manofinterest]

To achieve the nonchalance which is absolutely necessary for a man, one article at least must not match.

Sir Hardy Amies

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