Hush Puppies AW15 campaign and activation
Following on from the SS15 campaign Cyclone created for Hush Puppies, the AW campaign continues to pitch the brand at a more youthful, fashion savvy customer – one that is not prepared to sacrifice style for comfort. Inspiration for the colour palette was taken directly from the collection - neutrals and pastels in washed out, winter sky hues. Looking directly to AW15 trends, styling was relaxed and modern, with an emphasis on texture, knitwear and tailoring. Minimal Scandinavian-inspired furniture, luxury rugs, cushions and throws were used to style the warehouse space.
To celebrate the launch of the AW15 collection and communicate the brand message of ‘style & comfort’ to a wider audience, Cyclone came up with a game-changing activation, based on an insight about people wearing their daggy sneakers with their workwear on their daily commute. The Hush Puppies ‘Style Patrol’ was developed as an elite squad on the lookout for the crime of pairing runners with workwear. Those guilty were arrested and fined with a free pair of Hush Puppies to prove that they can look stylish and be comfortable – even on their walk to work. Check out the video!
- Clare Richardson, Art Director