Feb 12, 2019
IBM Design - http://bit.ly/2WSysiR
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IBM Design - http://bit.ly/2WSysiR
Whiteboarding concepts for my current IBM Design project
Spent the evening prototyping our project for IBM Design on the UT campus
Prepping for my final playback at IBM!
Had the honor and pleasure to design and host another workshop with the Cooper Hewitt—this time with IBM Distinguished Designer Adam Cutler! We prompted university students to think about how they might solve human centered problems for people riding NYC public transit using cognitive systems. Bonus: I learned what cognitive systems can do! Thanks as always to CH, and the student participants.
Mirko Azis speaks to the basics of IBM Design Thinking in this 10 minute video. The Key’s to IBM Design Thinking; Hills, Playbacks and Sponsor Users are presented and the IBM Design Loop is explained. Filmed in June, 2016 for the IBM Technical Leadership Exchange. http://ibm.biz/ibm_design_thinking
https://www.youtube.com/watch?v=psLjEBUOnVs
In three years, IBM has more than tripled its design staff.
10 Design Thinking Principles for Innovative Organizations | freshtrax by btrax
At the start of 2013, IBM Design kicked off a brand-new program called IBM Design Thinking in order to revitalize the company: taking their then engineering-centric approach and turning it into a sustainable, user-centered culture. The company has invested more than $100 million trying to recast its corporate culture as design-friendly.
“Our teams had a very engineering-centric culture, and we wanted to shift that culture towards a focus on users’ outcomes,” said Charlie Hill, CTO of IBM Design.
It goes without saying that IBM is not a design company. Why would they want to transform their company in that direction?
Design Thinking has become quite a buzzword since David Kelly, Stanford professor and the founder of IDEO, introduced it. However, as there is no single, common definition of Design Thinking, many might not have a clear idea on how it works, or how it can be applied to management.
(Read more)