I think one of the most interesting things I've noticed about Ikea's customers is how many of them don't even realize they went up an escalator at the beginning of the store. The layout is so well pieced together to funnel people up the stairs that they don't even realize that they went up, so when I tell them that the Markethall is downstairs their response is to ask me whether or not there's a basement, because it hasn't even occured to them that they're on the second floor.









