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5 Ways To Find Key Influencers Within Your Industry On Twitter

By Ashley Anderson Account Manager at SocialKaty, Inc.

Is your buzzword detector going off yet? Oddly, as annoying as the term “influencer” seems, it’s equally as important. So what’s it REALLY getting at? In my opinion, great content, good frequency, and quality interaction are more beneficial in a brand influencer than 30,000+ tweets or celeb status. Ranging from tweens to senior citizens, influencers have a loud opinion and a large following, and they’re talking about your industry. Your brand’s first step after creating a Twitter account should be identifying and connecting with the thought-leaders in your niche. And believe me, it doesn’t matter if you’re a new mobile app, or selling designer cat pajamas...there’s a niche. So, where to look?

1. Twitter Search

Your first stop while looking for influencers on Twitter should be...Twitter. Instead of searching for handles, keywords, or names, try searching hashtags pertinent to your brand. You can also use various dashboards like Hootsuite, Tweetdeck, and Seesmic to monitor mentions, create RSS feeds, and basically just be awesome at multitasking.

2. Curated Content Sites

Type in keywords on Listorious, and you’ll be directed to pages full of pre-made lists, experts, and tags associated with your industry. Topsy offers you a more analytical approach with popular tweets in real-time, while Alltop produces the top news stories surrounding your search query.

3. Who Your Competitors Follow

Yes, it’s ok to be a little sneaky.

4. Klout

Dubbed a “social credit score” by its founders, Klout crunches social data and provides users with an influence score based on likes, shares, retweets, and overall engagement. Go after your peers bearing super high Klout scores and give them +K.

5. Tweetchats

Often led by industry leaders, Tweetchats occur when users meet at a pre-arranged time and employ a specific hashtag to discuss a topic of choice. A simple Google search will produce lists organizing popular chats in every imaginable category including cities, professions, hobbies, and TV shows to name a few. Many award prizes just for participating, and depending on the content, they can get a little rowdy.

Think of it as the first day of school...just go make friends, they’ll love you!

#klout #social media #twitter #topsy #listorious #alltop #+k #brand influencer #hootsuite #tweetdeck #seesmic

The Listorious Interview

We created Listorious to allow users to curate Twitter by tagging their lists and profiles in order to crowdsource a powerful Twitter people search engine. We now have over a million users in our searchable directory and many experts in a wide range of topics.

Today we're excited to announce that you can now interview people by asking them questions on Listorious.

For example you can interview NY Times food columnist Amanda Hesser about restaurants, Stocktwit's Howard Lindzon on the market, actress Marlee Matlin on her causes, Edelman SVP Steve Rubel on public relations, or personal finance expert Suze Orman on your money.

By answering questions through Listorious rather than directly on Twitter, your answers are organized, in depth and have archive value. It's like a magazine interview.

We've also added some pre-made questions in your inbox called the "Listorious Interview" that you can choose to start answering right away. Whenever you ask or answer a question you can choose if you want a tweet to be sent out.

Check out some more screenshots below:

#listorious #news

Tagging Yourself on Listorious

We're happy to announce that you can now tag your Twitter profile on Listorious.

How to tag yourself on Listorious

1. Simply click on the login link at the top of the page, allow Twitter to enter you in back to Listorious

2. Click on the 'Edit Yourself' link

3. Enter a few tags separated by commas, that describe you and the things you tweet about.

That's it! Adding tags to your Twitter profile on Listorious makes your profile more search visible. We've improved our People Search feature so that you can easily search people on Twitter for any given topic. The search works through a combination of indexing tags, lists you're on, and keywords in your profile description. Here's an example: