In the martech industry, the release of the new Martech Landscape has become a yearly tradition. And this year was no exception.
The Marketing Technology Landscape Supergraphic (2018) hit the internet on April 24 and reinforced what we’re all very aware of — the industry continues to grow. This time the number of solution went from 5,381 to 6,424. That’s only a 27 percent growth compared to last years 40 percent, but it’s still nothing to sneeze at.
Over here at MarTechExec, we keep our eyes peeled for this supergraphic, ready to reevaluate and adjust our strategies. And we’re not alone.
Increasingly, CMOs are expected to play a bigger role when it comes to the technologies used by organizations. That means:
Having a broad understanding of every category of martech
Staying on top of the current and emerging trends
Consistently analyzing the tools and processes in place to make sure they’re keeping up with not only martech but also the evolving customer journey
And that’s on top of all the other tasks CMOs have on their plate.
So with the rate at which the martech landscape continues to evolve, trying to keep up with it can feel like racing against an Olympic athlete.
In fact, research shows that 56 percent of marketers feel their companies are unable to keep up with the evolution of martech.
So how can you turn that around? It helps to take stock of what the biggest challenges are that are in your way. And then you can build a plan to conquer those challenges from there.
To help get you started, we asked our 50 women, “What are the challenges of keeping pace with evolving tech?”
You don’t need all the tech — just the bare necessities
Getting comfy with the advancements in technology
Adjusting team dynamics to meet new technology demands
Read what our 50 Women You Need to Know in Martech had to say in the full article.
