#marty cagan

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Products today - it's not some product manager that has an epiphany. That's not how it works. Product, design,engineering work side by side.

Marty Cagan, Silicon Valley Product Group

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Marty Cagan Just Called Out Every PM Who’s Doing AI Prototyping Wrong

One simple principle that changes everything about how you should be building prototypes

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By Marty Cagan and Joakim Sundén Marty’s Note: I have been a long-time fan of Spotify. The fact that they compete against some of the best product companies in the world (including Amazon, Apple and Google), yet they have continued to hold their own, and in many cases out-innovate their competition, has certainly earned my...

Great leaders understand the necessity of creating an environment where empowered product teams can exercise their creativity, discovering and delivering innovative solutions that not only customers love, but also drive business success.

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從專案式開發到服務產品化的轉型，比你以為的更困難(上)

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Mapping Marty Cagan's Empowered Product Teams to Org Topologies

This article has been updated on November the 1st, 2022 to reflect our improved understanding of Marty Cagan's model. As a result, the conclusion and mapping has been changed. TL;DR This is a series of articles (among them are analysis of Spotify's Tribes and Squads and Team Topologies) where we compare and contrast different well-known approaches applicable to product development organizations to help leaders make better org design decisions. For our analysis, we are using a map of seven archet

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Note: This article is the written narrative that I prepared prior to a keynote address I gave to the Future Week conference in Norway. Normally I write about the practices I witness up close with strong product teams, but this article is necessarily a bit different because I need to try to predict where the...

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A partnership dedicated to teaching best practices to product teams and product leaders

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 1) • Deep Product

Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights.

The other thing Marty said that perfectly nailed the confusion that I see, is that empowered teams do not mean that they get to work on whatever they want. It does not imply bottom-up leadership. Leadership still has to lead the way. Putting it in more concrete terms, if you work with OKRs, leadership still needs to provide the objectives (as well as the vision and strategy that led to these objectives). As a product leader, building empowered teams is not about taking the load off of you. You still (and forever will) need to steer the ship.