And it’s only going to get louder. I think in about 10 years, an overwhelming majority of producers and artists will want nothing but the loudest mix possible. Nobody will want a mix that isn’t pushed to the limits. We’re still in a weird transition phase where preserving both the loud and quiet parts of a song is still a ‘thing’, but this won’t last long. In about a decade, dynamics and the concept of volume variations and or 'quiet’ moments in songs will seem somewhat archaic, and I predict that 95%+ of the music on streaming services, TV, and radio will be heavily clipped aka louder than loud. It’s fascinating how there was a time where compressors and aggressive maximization techniques were viewed as undesirable. Nowadays – and for the last decade or so – a lack of compression and the absence of an in-your-face mix is viewed as an anomaly, as the majority of artists and labels want their song(s) to be louder than everyone else’s. I suppose the thinking is “if our stuff is louder it will, naturally, stand out”. There’s truth in that line of thinking, however, there’s also something to be said for standing out through the creativity of the music and not through the loudness of it. Interesting times lay ahead!