I was a full believer in conformitygate, but now I’m spitballing trying to look at this from another angle: The Business Angle.
- Netflix is trying to buy Warner Bros at the minute
- What governmental powers can stop this and who are they sucking up to rn?
- Netflix clearly intervened this season, so many scenes have “Netflix lighting” - Running up that Hill S4 vs S5 highlights this change, and Netflix do this for reels and TikTok’s.
- Headcanon, Netflix forced and ending change, which writers and crew were pissed off about, so they left subtle hints that something is wrong and this is not the real ending as to not break any NDAs. Something execs wouldn’t notice the first time.
Unfortunately I’ve given up hope the “real” ending will be released
- This still doesn’t explain why Netflix would release that documentary, yes it paints the Duffers poorly, but also highlights Netflix inability to control the set of its most valuable IP, that’s not exactly going to give confidence to investors is it? Like right now if I have money to spare, it ain’t going to Netflix.
- Counter point to this, Netflix stock price has been dropping since vol1…surely if this was all a lie, they would address it, give a PR statement or SOMETHING right?
that's kinda ironic cause that's what i actually believed at first before switching into full-on conformitygate truther and what convinced me was the documentary. if it was netflix fucking them over, they wouldn't be so sarcastic in the writer's room and making fun of their own script so much. plus the whole chatgpt thing... ross obviously set himself up on purpose and netflix had nothing to do with it. and netflix itself is portrayed in a bad lighting too by "rushing them" to warp up the season.
in my opinion, from a business angle, netflix would also like such a PR stunt and netflix just loves taking credit for its creators' achievement, if they pull this off they're gonna be mentioning it for ages. and hasn't another staple series of netflix, black mirror, also been pulling a lot of interesting PR campaigns?
this part is definitely true, though: Netflix clearly intervened this season, so many scenes have “Netflix lighting” - Running up that Hill S4 vs S5 highlights this change, and Netflix do this for reels and TikTok’s. and that's why they wanted to get out, they want to do something more cinematographic, theatrical than what netflix allows them to do (possibly touch on heavier themes too) and they don't want their future to be governed by streaming algorithms (quoting the article).
besides i refuse to believe that both duffers and netflix would let their beloved series be so fucked over, even if on purpose. let's say they didn't greenlight byler - if so i'm pretty sure they would have given us way more moments like in s2 at least. and even if there had to be an epic fight pushed by netflix, they'd do it in a better way than a 6-minute low budget-y blue screen fest.
and yes, to answer the last point i think the same too - netflix could not only tarnish duffers' reputation but theirs too with hinting something that would never come and possibly ruin the future of any upcoming stranger things spin-off.
i don't believe in netflix's good will at all but i do believe in their greed and what they're doing right now wouldn't make sense financially if not for conformitygate.
i personally think - and this one leans more into conspiracy theories territory - that the whole "secret episodes" thing is sort of a compromise between netflix & the duffers. netflix wanted something different, the directors wanted something different so the answer was - let's just make two endings and see which one performs better.