Jul 26, 2020
Today at the @typographicsnyc book fair: Optimum Type: Custom Typography Design and Application Available at www.draw-down.com To create an optimum typeface, a designer must understand the brand’s philosophy, communicate clearly with a client about goals, be able to empathize with potential audiences, and achieve a perfect solution with professional skill. #typographics #typographics2020 #drawdownbooks #OptimumType #CustomTypographyDesign #typography #WangShaoqiang #Hoaki (at The Cooper Union) https://www.instagram.com/p/CDG2Ztcnzxy/?igshid=17lpqx316l7oi