Targeting Features Supported by Reduce Data
Reduce Data offers a Unified platform for Mobile, Tablet and Desktop Channels.
With Reduce Data, you can target and reach audiences using the following targeting features.
Target by Country, State, City or Zip Codes
Reduce Data offers simple targeting features for countries using simple Location of Countries. In the US, targeting is extended to States or Cities within states and or Zip Codes. Targeting can be a mix of all of these.
Target by specific IP Addresses
If you have a first party set of data which are IP addresses, then we can target and deliver that specific audience.
Browser Targeting
This allows you to choose the targeted browsers, from the oodles of available browsers, to display your advertisement. This also has an added advantage, if the creative is not compatible with one browser, you may as well select another browser which support the clarity of the creative.
Operating System Targeting
This feature provides an option for choosing a specific operating system to display your ad. In desktop/laptop, Reduce Data supports Microsoft Windows, Apple Mac and Linux; and for mobile, Reduce data supports Windows mobile, Android, IOS, Blackberry.
Target Carriers
Advertisers can choose whether they want to deliver their ads to specific carriers such as AT&T, Verizon wireless etc. Advertisers can also select whether their ads are delivered to Wi-Fi users or just Mobile Data Users
Filter by Websites or Categories of Content
Advertisers can provide a CSV list of websites that they want to whitelist or blacklist.
Day Parting
Advertisers can set day parting limits to set time durations during which ads may appear through the week.
Other Features Include..
Optimization Choices
Letting the platform know what kind of optimization to use - CPA / CPC / CPM.
Audience Segmentation and Targeting
Reduce Data gives you the ability to target specific segments of audiences across the US by leveraging third party audience data sources. For example this could be women in California who live in a home that is greater than $500k or other wealth indicators, interest groups and more.
Frequency and Impression Capping
Frequency capping helps in limiting and/or restricting the ad display to a particular user. And Impression capping helps with limiting the total number of ads that is to be delivered in a day or week or a month.
For more information, please visit http://reducedata.com