If you want to position yourself as a “superstar” in your industry, you’ve got to have the right tools to be seen, heard and taken seriously. Of course, I’m assuming you have the talent, the drive and the credentials. My goal as a publisher, publicist and PR coach is to make sure you maximize your USP (unique selling position) and create a brand so you look AND get paid like a superstar. ⭐️ ⭐️ Here’s what you need to do: Have good photos. 📸 It really is the basis for everything and the basic part of your brand (besides a logo). And not just a head shot – though that’s necessary – but you need to have photos like you’re on the red carpet, like you’re on a cover a magazine. #speakersmagazine 📷You need shots that demonstrate your brand. It needs the right colors, props and backgrounds so that you can use these pics in a variety of ways. Think of yourself as a product and we are creating book covers, banners, magazine spreads, notepads and ads with your photos. So, they have to be breathtaking and 100% professional. 🎬This may mean that you really think this through. You’ll need a style consultation, a branding photographer, a makeup artist (this is for the ladies), props like your computer, 💻 iPad or your favorite spot where you meet clients. What I always suggest before you book a photo shoot – is to have a shot list of the type of pictures you want. 😎 Let the #photographer know what you’re going to be using them for. Write out your vision for the shoot and explain to the photographer who your ideal client is – and how you want to appeal to them. A good #photographer can capture the “feelings” you want to convey. #speakercon2019 #prcoach #publisher #publicist #mau #photoshoot #motivationalspeaker #speakingindustry #redcarpet #arlingtonvamua #awardsbanquet #branding #brandingaccelerator #speakers #blackspeakersnetwork #publicspeaker #squadgoals #cherylwood (at Arlington, Virginia) https://www.instagram.com/p/B4ojFkXp0JK/?igshid=1w0brwelhd85k