By @sthlmdesignlab SDLTimeCapsules: Filippa K Ease. Identity. 2006. Filippa K, leading Scandinavian fashion brand present in 30 markets, 50 brand stores and some 600 premium retailers. The Ease collection, launched in 2006, was about relaxation, softness and elegance – casual, luxurious clothing to restore a sense of well-being. SDL developed an entire brand for the collection that avoided predictable routes of Eastern imagery and yoga. This included the name, logotype, typography and branding, which was based on an animated ‘digital flower’ of greens, blues and browns. This constantly-changing motif appeared on bags and packaging. #stockholmdesignlab — #iodsystem #type01 #metamoderngrotesk #kawaiidesign #dailydesign #slantedpublishers #certainmagazine #designinspiration #graphicdesign #typeindex #lebenliebegrafik #graphicdesigndaily #designeveryday #typeposter #collectgraphics #danktype #selectedwork #grafikfeed #graphicfeed #helveticaposter #tomorrow_featured #visualgraphic (at Stockholm, Sweden) https://www.instagram.com/p/CfDj6wQo_6w/?igshid=NGJjMDIxMWI=
