Fashion Brands that stem from the Entertainment Industry: The Row
Child stars Mary-Kate and Ashley Olsen from the hit TV Show, Full House, became fashion icons in the early 2000s when they began living and going to school in New York City. As the duo transitioned into adulthood and out of the acting realm, they heavily stepped into the fashion industry. They enrolled at New York University's Gallatin School of Individualized Study to study fashion design and began immersing themselves in the world of high fashion.
This led them to the founding of their own brand, The Row, in 2006. Initially, the brand was conceived as a line of tailored T-shirts but soon evolved into a full-fledged luxury fashion label that created ready-to-wear clothing, accessories, and shoes. Their aim was to create a timeless brand of well-made, good-quality pieces that were made with the best fabrics and textures. The twins are deeply involved in all aspects of the brand, which sets them apart from many other celebrity-owned brands. From the sketching process to pattern and fabric selection, to production, they are involved.
In the past few years, The Row has skyrocketed in popularity. The brand has received widespread acclaim from fashion critics, celebrities, and customers alike. The brand has stayed true to its roots with simple, timeless styles with great quality and tailoring. Libby Page, market director at Net-a-Porter talks so highly of the brand, saying, “The Row are the epitome of understated and timeless elegance, they make simple wardrobe foundations feel luxurious and unique. Every season I am in awe of this brand and how true it stays to its DNA.”
The brand has been loved by customers all around the world, many of those customers being celebrities. People such as Kendall Jenner, Zoë Kravitz, Margot Robbie, Rose Huntington-Whiteley, Gigi Hadid, and many more are seen frequently wearing the brand. During fashion week, The Row’s show is one of the most popular for celebrities and fashion moguls to attend. Kendall Jenner, Pamela Anderson, and Kaia Gerber were seen in the front row of The Row’s spring-summer show this past Paris Fashion Week.
The Row embodies a refined and sophisticated approach to luxury fashion, earning acclaim for its timeless designs and impeccable craftsmanship. Mary-Kate and Ashley Olsen's vision for the brand continues to resonate with fashion enthusiasts around the world, cementing The Row's status as a leading force in the industry.
-Siobhan
