Every Opportunity
(Tuesday 21st November)
What determines an individuals, groups or organisations altruistic values?
As altruism has evolved and the way we communicate developed, do social networks provide the best platform to practice these values?
If not, should our values or these platforms be disrupted?
As a professional designer, I often create brands and campaigns that engage with a target audience.
It has become a regular occurrence that a measure of success for my work, is the number of likes that the brand or charity can achieve on social media.
It is within the domain of social networks that the majority of engagement is taking place for charities to appeal to their audience, but there are also many pitfalls that await them as they navigate ways to optimise a thumbs up, converting them into real tactile change.
To investigate my research proposal I will examine topics such as Empathy, Narcissism, Charity, Social and Cultural Constructs, Advancing Technology, Bureaucracy, and Disruption.
I have familiarised myself with work by Peter Singer, Michael Johnson, Simon Baron-Cohen, Adam Greenfield and Adam Curtis, to find out what information they currently promote around the above topics.
My hope is that the research informs the how, why, where, and on what platform people choose to be altruistic, allowing me to guide and educate my clients better in the future.
During my presentation I am looking to not only engage the panel with my discussion, but I hope to create a level of self-reflection in the panel members towards their own values and efforts for the causes they might believe in.