A Breath for the Planet: Trueberry's Creative Campaign for International Plastic Bag Free Day.
At Trueberry, we believe creativity can spark change. As the best branding & advertising agency in Calicut, we proudly crafted an impactful visual campaign for The Big Market and Tomato Mart to mark International Plastic Bag Free Day — not just to raise awareness, but to inspire real action.
The Suffocation Is Real – Tomato Mart Campaign
Our concept for Tomato Mart focused on emotional storytelling. A vibrant set of fruits trapped inside a suffocating plastic bag — with a scared, animated orange at the center — sent a powerful message: "The Suffocation Is Real. Let’s Quit It!"
This visual metaphor emphasized how everyday plastic usage harms not only the environment but even the fresh produce we consume. By humanizing the fruit, we encouraged viewers to emotionally connect with the problem.
Ditch the Plastic, Cherish the Planet – The Big Market Campaign.
For The Big Market, we elevated the narrative to a global level. Our creative visual featured the Earth itself wrapped in a plastic bag, symbolizing how our planet is being choked by our plastic habits. The tagline: "Ditch the Plastic, Cherish the Planet" was designed to be crisp, shareable, and thought-provoking — the kind of line that stays in the mind long after scrolling.
Why This Matters
This campaign wasn’t just about visuals. It was about changing perceptions and behavior. It urged people to reconsider the plastic bags they accept every day and promoted the adoption of sustainable alternatives.
At Trueberry, we specialize in giving brands a meaningful voice. Whether it's supermarket chains like Tomato Mart or community-first stores like The Big Market, we deliver visual storytelling that leaves a mark.
Why Trueberry?
We are a branding agency in Calicut with a proven track record of purpose-driven design.
Our campaigns reflect creativity with a conscience.
We transform client values into eye-catching, engaging visual stories.
If you’re looking to make your brand matter — whether it’s for sustainability, social awareness, or product storytelling — Trueberry is your go-to advertising agency in Calicut.
Let’s make creativity count. Let’s make change happen. With Trueberry.










