Three M’s: Mitsubishi, Marlboro, and Mäkenin.
Between 1996-1999, Finnish driver Tommi Mäkinen won every drivers title for the Marlboro sponsored Mitsubishi team. Driving a heavily modified Lancer Evo V, Mäkinen placed first in 4 out of the 14 events during the 1999 rally season. One year prior in 1998, Mäkenin even had a rally video game title under his name for the PlayStation 1. One of the coolest liveries of the late 90’s rally cars, I’m sure that this ad sold a lot of Lancers back in the day.
Scanned from Autosport Magazine of March 1999.














