Advertising in STAR Plus | The Media Ant
STAR Plus is an Indian Hindi language general entertainment pay television channel. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.
The most popular shows of STAR Plus are Anupamaa, Yeh Rishta Kya Kehlata Hai, Ghum Hai Kisikey Pyaar Mein, etc. Brands in Electronic Goods, eCommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance, and Automobile, etc. advertise significantly in STAR Plus.
Rates for Advertising in STAR Plus
You will get the rate for advertising in STAR Plus in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in STAR Plus is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on STAR Plus will come to Rs 300 X 10 = Rs 3,000. The advertising Rate for STAR Plus varies with the timeband and is directly proportional to the reach.
You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time.
Rates for Prime Time in STAR Plus and Super Prime Time in STAR Plus are significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.
