Sep 27, 2018
Ellie Carpenter
Instagram: jaclynlee_photography
Do not crop, do not remove watermarks, and TAG (don’t write it out, actually TAG) me for credit at @jaclynlee_photography
seen from China
seen from Canada
seen from United States
seen from United States
seen from Saudi Arabia
seen from Malaysia
seen from Romania
seen from Malaysia
seen from China
seen from Singapore
seen from United States
seen from T1
seen from Pakistan
seen from United Kingdom
seen from Malaysia
seen from United States
seen from Kenya
seen from India
seen from China
seen from United States
Ellie Carpenter
Instagram: jaclynlee_photography
Do not crop, do not remove watermarks, and TAG (don’t write it out, actually TAG) me for credit at @jaclynlee_photography
Kyah Simon
📸: jaclynlee_photography
Social Media Weekly Analysis: WEEK 6 Cadbury: Get in the Game
What was the Campaign?
International confectionery company: Cadbury is proudly supporting the next generation of women in Sport across Australia.
One in two girls drop out of sport from age 15.
Cadbury wants to put a stop to this issue, by supporting 4 leagues of different retrospective sport with 4 role models for young girls to look up to.
Image: Cadbury: Get in the Game Banner on campaign webpage
What was the purpose of the campaign?
The purpose of the campaign is to get young girls across Australia motivated and included (retained) in their sport, to grow and support the next generation of women in sport within Australia.
Cadbury have aimed to do this promotional campaign through its social media and the Cadbury website.
Who was leading the campaign? Who was involved?
Cadbury is leading the campaign alongside: Cricket Australia, AFL W, Westfield Matildas and NRL Telstra womens premiership.
Image: Cadbury: Get in the game ambassadors
How did they set out to do the campaign? What tools were used?
Cadbury and its involved partners within this campaign have set to unite with leading women’s sporting codes to support the continued growth and equality of women’s sports in Australia.
The campaign will be advertised on social media platforms such as Facebook, Instagram and Twitter.
Interviews and QnA’s with the ambassadors will be published on YouTube to accompany the campaign.
The campaign will be promoted late 2020 and throughout 2021 & 2022 in a two-year partnership, the campaign will be advertised through games and events involving the sports codes.
Image: Cadbury launches Women in Sport Initiative
Critical reflection, was the campaign successful?
The campaign is currently under development, so after the two-year partnership it will be determined whether it was successful or not.
https://www.bandt.com.au/cadbury-launches-women-in-sport-initiative/
Goalllll!!
Let's go Perth!
Couple shots from today's game Australia vs Thailand.
USWNT vs Westfield Matildas
Instagram: jaclynlee_photography