The Ultimate Guide to do Facebook Live Videos like a Professional
We are sure almost every one of us has tried going live on Facebook at one time or another. When you are trying to reach a mass audience without investing in social media channels, there isn’t a better than to do a Facebook Live Video. Even if your fans/friends aren’t online, they will get a notification about your live video – this creates a ripple effect – people get eager to know what’s happening; something that takes a lot of work through conventional blogging and client engagement techniques.
But the pressing question still remains; what is the best way to create professional live videos and which professional setup you should be using for your live videos?
How Facebook Live Videos are Superior?
When you are using an HD or DSLR Camera while coupling-g it with a high-end Wirecast, half your work is done. There are endless benefits of doing a live video using a pro-setup and the most basic one is the amount of time it saves for you.
When doing a live video through Wirecast and DSLR, you get the ability to control the whole video live. There will be nothing left for you to do after the video is done streaming live. As everything, from editing to camera angle manipulation, will be done live, your video will be ready to watch on both, Facebook and YouTube URL.
Organic Reach without Post Boosting
You just cannot overlook the organic reach factor of a Facebook Live video. Without investing a penny, you get almost 2x the reach of a certain YouTube video or a shared content on your page. One of the main reasons for getting a boosted organic reach is associated heavily with the notifications that Facebook sends to its users. If you have liked a page or if you are friends with someone who is doing a live video, you will get a notification. When your shared content will only be seen when someone is online, Facebook allows you to reach the users instantly – similar to the bell icon on YouTube.
A professionally approached Facebook Live Video will help you:
Reach more users whether they are online or not
Get more engagement with your videos and posts
More Comments, Shares, and Likes – this will depend on the way you are connecting with the users and whether or not the video is about something your user base would want to watch.
And finally, at least 2x more reach than a usual post or an embedded video.
Requirements for creating a professional Facebook Live Video
1. High-Speed Internet
This goes without saying, really. If you do not have a good internet connection, your videos will not reach their full potential and will not be fun to watch for the users. There can be several issues with a slow internet connection – the AV can be out of sync, the video may stutter, resolution problems, etc.
2. Gadgets, Tools and Their Approximate Cost
These gadgets will be required to create a flawless live video on Facebook – you can always use your personal cell phone but that wouldn’t do the same work as these tools and gadgets would.
a) High-End DSLR Camera [Rs 66,000]
b) Microphone [Rs 14,000]
c) Tripod for each Camera [Rs 3,200]
d) WireCast Software [Rs 33,000]
e) High-End Mini Recorder [Rs 14,000]
f) HDMI Cables [Rs 2000 – Rs 3000]
g) High-Performance Laptop [Rs 1 Lakh – Rs 1.5 Lakh]










