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Many small businesses don’t make it past their first year. NerdWallet spoke to small-business leaders and experts to find out some of the main reasons why.

According to our CEO one of the main reasons is a “Flawed (or non-existent) market strategy.” Read more about what Chris has to say in the article.

#wire

Successfully rolling out a new product requires a well-executed plan. Here's how to make sure your product launch makes a lasting impact on customers.

Check out what CEO, Chris Ayala has to say about “understanding your market.”

KANSAS CITY, Mo., May 13, 2015 /PRNewswire/ -- Alcohoot, an innovative smartphone breathalyzer and zTrip, a...

Alcohoot Kicks Off New Partnership with New York City Football ClubSmartphone breathalyzer company to help Major League Soccer fans make better decisions when it comes to responsible drinking

So happy to be partnered with techstars and Sprint Accelerator! Check out what we are up to in Kansas City!

At the Luxury Technology Show held in New York City, we got a quick look at this smartphone breathalyzer. Attached to either an Android or iOS device, the Alcohoot connects via the 3.5mm headphones jack to measure your blood alcohol level. Essentially, all that’s necessary to get the recording is to launch the app, and then blow into the mouthpiece on the Alcohoot.

Voilà ALCOHOOT, le tout premier alcootest qui vous permettra de savoir instantanément si vous êtes aptes à prendre le volant.

Bonjour Alcohoot!

Alcohoot Announces Program To Offer Safe Rides Home at SXSW

The Sprint Mobile Health Accelerator, Powered by Techstars reveals its second annual class of 10 startups to participate in its three-month program.

Coming as a surprise to no one, women appear to be the more responsible drinkers. Take home message: Offer your Alcohoot to dudes first.

WHITE PLAINS, N.Y. -- Heineken USA awarded the Andrews Distributing Co. of North Texas with its 1864 Award for Responsibility. The award, which recognizes a top distributor for best-in-class practices promoting responsible consumption and moderation, was presented to the Dallas-based company Feb. 26 during the HUSA National Distributor Conference in New Orleans.

Congratulations to our partners over at Heineken!

Ten startup companies from around the nation and abroad have moved to Kansas City for an intensive three-month program run by Techstars. Each is getting ready to pitch potential investors at the program’s end.

It's a breathalyzer for your phone!

"Chris Ayala is the CEO of Alcohoot, which designed a personal smartphone breathalyzer. While Alcohoot enjoys police-grade quality, pinpoint accuracy, and is easy to use, Ayala stressed the challenges of the hardware world in his presentation, and made suggestions for any entrepreneurs looking to endeavor into this area."

Smart, stylish, and a little bit of fun!

Alcohoot

By far one of the coolest blood-alcohol content (BAC) technologies out there, Alcohoot transforms your smartphone into a breathalyzer. It’s cheaper and better looking than most handheld breathalyzers, and plugs right into your smartphone’s headphone jack. The tool uses an FDA-approved fuel cell sensor, the same technology the cops at DUI checkpoints use. Best of all, it comes with a free app that helps you to easily understand your alcohol intake and BAC.

shop.alcohoot.com

Technology and the Adult Beverage WorldSad to say that as I age I see more things change in our business. The change is not sad but rather that I am aging. I distinctly remember the times when, in our off premise world, a phone would ring, we would pick up that rotary black box, hand write an order on a note pad, fill that order from the triplicate copied paper and call master card for approval or worse, slide the metal card copier right to left for a record. That was retail alcohol selling as recently as 1994.When I went from seller of beverages to the consultant to the industry we taking or

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