11 post launch App mistakes to avoid at all cost
In today's dynamic marketplace, developing mobile apps has generally proven to be a strategic branding decision for companies, especially if they want to improve their customer relationships. As a result, company investment in mobile app development is steadily increasing, but many companies fail to execute a successful mobile application launch. Recognizing these mobile app launch mistakes and mitigating these risks will enable developing an app that will effectively build and retain customers after the app is released.
Here's a list of 10 common but overlooked mobile app release pitfalls and how to avoid them to increase the likelihood of your app's success.
1. Forgotten pre-release opportunities:
Before releasing an app, it's easy to focus all your resources on development alone. While it's essential to build a high-performance app, marketing efforts are equally necessary to ensure the app's success once it hits the app store. A common mistake is starting a marketing campaign too late, which leads to a lack of momentum for the release.
Tip: You need to promote your mobile app on a plethora of channels, including websites, social platforms, ads, and even encourage industry influencers and journalists to talk about your app. Spread the word as much as possible to get the momentum you need when your product hits the app store.
2. Not marketing your app early enough.
Your marketing efforts should never be left behind. They should start when you start building your app.
Tip: Create an execution schedule before launching your mobile app and set your release date in advance. This way, you can anticipate all possible surprises.
3. Not knowing your target audience.
While it may be easier to market broadly, defining a clear target audience will lead to higher conversion and retention rates. If you don't know exactly what your target audience wants, you won't understand their pain points and why they don't like the apps already on the market.
Tip: Focus on a few critical questions in your marketing plan. Who is your app for? What problem does your mobile app can solve for the user? What problems does your app solve for the user? Once you've the answers to these queries, you can build your marketing plan around those users.
4. Don't take advantage of ASO.
For your app to get a lot of downloads, it needs to stand out. In addition, you've invested a lot of time and money in your application, so how do you make sure people see it? In addition, App Store Optimization (ASO) is a great way to increase your app's visibility in a saturated app store. It should be easy for users to discover your app because it should be quick and easy. Otherwise, your app could get lost among your competitors. Using the best practices of ASO is essential for successful app marketing.
Tip: Consider the following points when submitting your app to the appropriate app store.
Does your app have a name that rings a bell? Make sure your app has a memorable name - a name that represents its purpose to potential users. This'll make the name pretty easier to remember and easier to find in the app store.
Is your application description optimized? An excellent report serves two primary purposes in successfully marketing an app. First, it should serve as an attractive hook that entices consumers to download the app. Second, the keywords inserted or extracted (depending on the relevant app store) are what consumers can search for to find your app. Using words that represent your brand and app features will result in more clicks and higher app retention.
Is your app's icon inviting? The visual design of the icon represents your brand and the functionality of your app, so it's essential to choose an icon that makes the right first impression on potential customers.
By following ASO best practices, you can maximize your app's marketing potential.
5. Underestimate the value of reviews and ratings.
If consumers can see the value of an app, they are more likely to download it. Strong ratings and reviews give potential users insight into an app before they download it. In addition, app store algorithms use reviews and ratings as part of their ranking system. To rank highly, your app should have positive feedback from users.
Tip: What was the last time you downloaded a mobile app that only got one star in the app store? People need to believe that an app adds value that no other product on the market at the time can match. An app's ratings and reviews have a lot to do with how the app store's algorithm views the app (the higher the ratings and reviews, the higher the ranking) and how it encourages potential users to download the app. Therefore, a good user experience, the right ASO strategy, and choosing the right submission platform is the foundation of any app's success. If there are negative reviews, address the issue as soon as possible. This shows your customers that you are responsive to their needs.
6. Ignore the discovery platform.
Discovery platforms like PreApps, AppGratis, and AppPicker allow you to bring your app to the attention of your target audience through reviews, ratings, and shares. This targeted strategy will increase your conversion and retention rates, which is the goal of any app.
Tip: Publishing your app on discovery platforms such as PreApps, AppGratis and AppPicker will help you increase your app conversions through features, reviews, and sharing your app with your user base. In addition, these mobile app discovery platforms already have an engaged, targeted audience. At almost no cost to you, you can gain this audience and achieve higher conversion rates for your app.
7. Don't release updates.
Apps that annoy or annoy customers are less likely to be used again, exposing app publishers to low retention rates and negative brand perception. Bugs, lack of core functionality, or high battery consumption are issues that drive users to uninstall an app in favor of a product of competitor.
Tip: To avoid this, make sure your app is updated regularly and addresses users' concerns. One way to address this particular issue is to hire a mobile app development company that releases regular updates to improve the user experience.
With the updates to the revamped App Store in iOS 11 announced at WWDC 2017, Apple will also phase out support for 32-bit apps when it makes iOS 11 available to the public this fall. This means that a plethora of legacy apps will no longer have functionality. The answer to why Apple is dropping support for 32-bit apps is simple: to improve the iPhone's performance. Here's how to convert your apps to 64-bit binary.
Recommended Reading. Why Apple is dropping support for 32-bit apps and how it affects your apps
8. Launch an existing application.
Before building an app, it is essential to conduct a thorough market analysis to ensure that your product will prove unique. Also, research the patent and copyright policies in your jurisdiction and for your product. Many companies do not adequately assess all their competencies. If you do not understand the strengths and weaknesses of your application, you will not be prepared to market your product successfully.
Tip: You should clearly define and communicate your unique value proposition to differentiate your company and product in the marketplace. Competitive research can help uncover your competitors' strengths and weaknesses to determine your competitive advantage. Creating a product that offers the same features as your competitors will not help you win many users. In addition, a unique value proposition (UVP) is the first step you need to consider to optimize user loyalty and overall business success.
9. Do not validate your app.
A common mistake that app developers make is that they don't make sure that their product idea is well received by different stakeholders and users, thereby increasing the chances of their product's launch success.
Tip: consider creating a minimum viable product or also called MVP. An MVP is the smallest form of your complete product that will be tested in the market. It allows you to see how users react to your product before wasting a lot of money as well as resources building something they do not want or need. A minimum viable product is a version of your product that contains only those features that will allow it to be brought to market, solving a fundamental problem for a particular group of users. The aim is to deliver immediate value quickly while reducing development costs.
10. Does not integrate offline marketing activities.
Depending on the nature of your application and your target audience, it may be useful to promote it through non-digital means.
Hint: when designing your marketing plan, consider all relevant communication channels, not just digital.
An app's ability to engage with users can build and maintain brand loyalty, making it a strategic brand decision for many businesses. However, when launching a mobile app, it is essential to be aware of potential pitfalls and avoid them. A successful launch is paramount to increasing your customer retention rate and improving customer acquisition long after the initial launch. A good mobile app development company in India can overcome these mistakes and offer the best app that leads you business to success.
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