Marketing Analytics Software
Key Features & Benefits
Integrated & Automated Solution: Demand Drivers TM has six integrated modules covering all phases of the marketing mix analysis process. Integrated data ingestion and review tools help teams set up new analyses and publish updated results faster. An integrated modeling module allows teams to create or modify marketing mix models on the fly, with extensive control over the methodology. The planning, simulation and reporting modules make the results accessible to marketers, answering their ROMI questions. Integration eliminates hand-offs, improves quality, and speeds decision making.
Always-On: The solution allows new data to be loaded and new analyses to be started at any time, with actionable insights generated in a few days instead of months. This allows marketers to assess the impact of recently executed marketing activities and optimize spending and plans for better results.
Marketing Planning Tools & Capabilities: Demand Drivers TM provides unprecedented analytical tools and capabilities to marketers to help them continuously measure marketing ROI, analyze variances between forecasts and actual performance and take informed decisions for future marketing planning.
Variance Analysis generates Due-To reports to diagnose reasons for variances in sales vis-Ă - vis forecast. This helps accurately determine how much various marketing spends contributed or did not contribute to forecasted sales.
Simulation Analysis runs simulations on the marketing budget, varying different potential spends to evaluate the impact on sales and revenues.
Optimization Analysis recommends the optimal marketing allocations to maximize sales and revenues within existing budget constraints.
Real-Time Performance Tracking & Gap Analysis helps track actual performance versus forecast in real-time and take ongoing corrective actions to bridge gaps and achieve sales and revenue targets.
Full Service or DIY Engagement Models: Demand Drivers is offered as a full-service solution with complete transparency into the modeling process, for companies that prefer to outsource the process. It can also be offered on a do-it-yourself model with adequate training and back-end support, for companies that would like to run the entire MMM process in-house.