Baja Marketing

Baja Marketing is a consulting agency specialized in social media marketing and search engine marketing. We like to work with small and midsize enterprises in Baja California and Baja California Sur, Mexico.

[bajamarketing]

It’s marketing... very unique and grassroots :) https://twitter.com/BajaMarketer/status/1542588319732600833

[bajamarketing]

A success marketing story worth reading - in particular considering their different advertisements. Cools guys!!! Students Mirco Wiegert and Lorenz Hampl had decided to set up their own cola company, but there was a catch - they had no idea how to make the fizzy drink. With the confidence of youth not letting that inconvenient fact put them off, they decided to do some research. They started phoning breweries across the country to see if one might be able to help them develop a cola recipe, and then bottle the drink for them. In the end they found a small brewery in western Germany, the brew master told them, 'Come on guys, visit me, and we will get something done.'" Later that year Mirco and Lorenz had their first 170 crates of Fritz-Kola to sell, some 4,080 bottles. They decided to target independent bars to begin with, rather than approach supermarkets and other retailers. 

Today their brand is a household name in Germany, and last year it was the second-largest seller of 330ml glass cola bottles in German shops, behind only Coca-Cola. The figures from research group Nielsen showed that Fritz-Kola sold 71 million glass bottles of that size in 2019, compared with 74 million at Coke, and just 337,000 at Pepsi.

While Coke and Pepsi sold many more units in other formats, such as plastic bottles of various sizes and cans, it is quite an achievement for a company launched only 17 years ago from a student apartment. To come up with the name of the brand, Mirco says they let the general public choose. They wrote 40 possibilities on a list, and asked people outside a shopping centre. Fritz, a typical German name, won the poll. When it came to the actual liquid, they wanted their cola to taste different to Coke and Pepsi, so they used less sugar, and added lemon juice. They also decided to add a lot more caffeine. "When you drink our cola, the taste should be a bit less sweet, but with more push, like a caffeine rush," says Mirco. "So we decided we will put three times more caffeine in our cola [than the market leaders]. Fritz-Kola contains 25mg of caffeine per 100ml, according to US news website Ozy, which says this compares with 10mg in Coke, and 32mg in Red Bull.

Read the whole story here at the Boss series profiles

[bajamarketing]

CNBC's "Halftime Report" team is joined by Social Capital CEO Chamath Palihapitiya to discuss his view of the markets amid the coronavirus pandemic. Chamath Palihapitiya, founder and CEO of investment firm Social Capital, told CNBC on Thursday that the U.S. shouldn’t be bailing out billionaires and hedge funds during the coronavirus pandemic. “On Main Street today, people are getting wiped out. Right now, rich CEOs are not, boards that have horrible governance are not. People are,” Palihapitiya, an early Facebook executive, said on CNBC’s “Fast Money Halftime Report.” “What we’ve done is disproportionately prop up poor-performing CEOs and boards, and you have to wash these people out.” “Just to be clear on who we are talking about. We’re talking about a hedge fund that serves a bunch of billionaire family offices, who cares? They don’t get the summer in the Hamptons?” he said. “These are the people that purport to be the most sophisticated investors in the world.”

Palihapitiya also said he was concerned that the Federal Reserve’s plans to support to economy during the COVID-19 crisis are going to have consequences. The Fed earlier in the day announced a slew of new moves aimed at getting another $2.3 trillion of financing into businesses and governments, including its Main Street business lending program and market interventions.

The central bank said its loans will be geared toward businesses with up to 10,000 employees and less than $2.5 billion in revenues for 2019. Programs would total up to $2.3 trillion and include the Payroll Protection Program and other measures aimed at getting money to small businesses and bolstering municipal finances with a $500 billion lending program, it added.

[bajamarketing]

In the late 1960’s, Coca Cola spread out a huge amount of birdseed in St. Mark’s Square in the shape of their logo. It was immediately covered/consumed by 100’s of pigeons who clearly spelled out the Coca Cola logo, the aerial publicity photo was taken and it remains a very famous/infamous piece of advertising today.

[bajamarketing]

That could become an viral advertisement for Porsche! The soon to be released Taycan outdoes itself with a new first. Watch professional racer, Shea Holbrook, floor the Taycan from 0 to 90 mph and back to 0 in just 10.17 seconds, on none other than the USS Hornet aircraft carrier. https://www.facebook.com/BajaMarketeer

[bajamarketing]

En Desert Bikes La Paz podrás adquirir la bicicleta Cube que requieres, ten la confianza que encontrarás la Cube indicada para ti. Imagina y vuelve realidad un nuevo estilo de vida, conquistando nuevos retos personales y deportivos. Siendo la bicicleta el medio más confiable, ecológico, noble y eficiente que puede utilizarse para diversos fines útiles, estas logrando un cambio en tu entorno y más importante un cambio en ti. Somos un distribuidor autorizado de bicicletas CUBE, accesorios, componentes y artículos deportivos para ciclismo, ropa deportiva y servicio.

Desert Bikes La Paz Venta oficial de bicicletas CUBE Distribuidor autorizado CUBE, Accesorios, Ropa Deportiva y Servicio Mariano Abasolo e Jalisco y Colima La Paz, Baja California Sur, Mexico Cell: 612.119.1139 Web: http://desertbikes.bcs-mx.com Instagram: https://www.instagram.com/CubeBikesBaja

Facebook: https://www.facebook.com/desertbikes1 http://desertbikes-baja.business.site/ Twitter: @DesertBikesBCS & @CubeBikesBaja Google+: https://plus.google.com/+DesertBikesBCS

Pinterest: https://www.pinterest.com/desertbikes Ello: https://ello.co/desertbikes Mobile Channel: https://telegram.me/cubebikes

[bajamarketing]

A host of recent surveys and reports proves Nike's controversial move makes total business sense. Nike clearly knows a few things about marketing. Which makes it incredibly likely that the company thoroughly anticipated the controversy that would greet its latest ad featuring currently unsigned NFL player and outspoken activist Colin Kaepernick.

Burning shoes and flaming hashtags are not unwelcome at Nike. The viral images of swooshes on fire won’t bother the marketers who decided to use Kaepernick one bit. Millennial's, those Americans between the ages of 22 and 37, are projected to surpass baby boomers as the nation’s largest living adult generation in 2019.

These Americans are “very different than earlier generations” in a variety of ways, according to demographer William Frey, author of “Diversity Explosion: How New Racial Demographics Are Remaking America.” They are more prone to interracial marrying, friendlier to immigration and often want their consumption to have a social component.

[bajamarketing]

90 new A320neo planes for Volaris

Airbus announced the biggest commercial-plane deal in its history, securing an order valued at nearly $50bn (£37bn) for 430 planes from its single-aisle A320neo line.

The pact with US investor Indigo Partners gives Airbus the upper hand at the Dubai Air Show, where it has been trailing Boeing in orders. The planes will go to four companies in Indigo’s investment portfolio:

Frontier Airlines, Mexico’s Volaris, European operator Wizz Air and upstart JetSmart, which began operating this year in Chile.

google_ad_client = "ca-pub-8733588191385036"; google_ad_slot = "6623693650"; google_ad_width = 468; google_ad_height = 60;

The deal features 273 A320neo jets together with 157 of the larger A321neo variant and is worth $49.5bn 80 of those planes (46 A320neo, 34 A321neo) will go to Indio partner Volaris

More info here at Wallstreet Journal.

[bajamarketing]

Google cross-device re-marketing for signed-in users will roll out over the next few months to help you reach the same user across devices, apps, and sites.

Read more here at the Google Inside AdWords blog

Image credits: Google

[bajaweather]

7 day weather forecast La Paz / southern Baja peninsula. - Current Conditions 26. September 2016 08:41hr:

Temperature: 75°F / 24°C, Humidity: 78%, Pressure: 29.89in / 1012hPa (Rising), Conditions: Clear, Wind Direction: South, Wind Speed: 6mph / 9km/h

Keep reading

[bajamarketing]

Looks like we will have another “toasty” week ahead of us at Baja! :)

[bajamarketing]

Mercado de Municipal General Nicolás de Bravo in La Paz, Baja California Sur, Mexico

[bajamarketing]

www.baja-marketing.com

"The Only Thing That Is Constant Is Change" - the famous quote by Heraclitus. There is probably no other medium where it applies so much as the internet. What is "in" today is tomorrow "lame" and "out". Well we have a change at the moment and it's concerning our own website for a change. There is another expression from the old world, Holland or Germany I believe - "The shoemaker has the worst shoes" and we sort-of admit to that and try to improve.

We are just hacking geeks that live in code and html and not so much in front-end and looks.....

Stay tuned what we come up with and give us some feedback.