WHO AM I
Today, I’m the Managing Director at Minter Creative. By combining hard metrics with creative magic, Minter helps to build a customer-focused brand strategy that goes beyond cosmetic brand communications. I’ve previously worked as a Head of Marketing of Symington Family Estates, a 100% family-owned company and a leading Premium Port and Douro Wine producer with brands such as Graham’s, Cockburn’s, Dow’s, Warre’s, Quinta do Vesuvio, Quinta do Ataíde and Altano. I have a Degree in Civil Engineering, major in architectural acoustics, from the Faculty of Engineering of Oporto University. I hold a Master in Marketing from ESADE Business School of Barcelona and a specialization in “Global Fashion and luxury industries” from SDA Boconni Management School of Milan.
I’ve started my professional career in AFA Consulting Company, having done a secondment in Eindhoven with the architect Rem Koolhaas and the Acoustics consultant Renz Van Luxemburg during the acoustics project of Casa da Música Concert Hall of Oporto.
The paper I’ve developed around the acoustics design of Casa da Música got me the Acoustical Society of America Award in San Diego, United States. This was already my second award in the United States.
Marketing and Fashion came afterwards. In 2006 I went to Barcelona to do a Master in Marketing at ESADE Business School, trying to widen my competencies. I’ve acquired the soft skills of a management degree and I’ve worked in several communication agencies in Barcelona and Madrid ever since as responsible of important key accounts such as Porsche Iberia, Damm Group, Sony Ericsson or even Toshiba Mobile.
In Madrid, my challenge was the promotion of 5 current outlet centers in Spain, 1 in Portugal and the development of a new one in Barcelona. Several renowned brands such as Carolina Herrera, Bimba & Lola, Nike, Polo Ralph Lauren, Miss Sixty or Calvin Klein were a constant presence in The Style Outlets centres.
Today, I’ve founded a company that aims to be in the forefront of innovation and out of the box thinking mindset. Managing a small team of creative people focused on real issues behind a company’s immediate communication needs, I’m obsessed with delivering a difference. Never settling for less.
Main Management Values:
I see honesty and transparency as non-negotiable values.
What is my main purpose?
Be free to take my own options in life and control my destiny.
Positioning
As a child my tag line was “I have no time to chill”. This way of existing persists.