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Annabelle Frohn

Artemis Styling Academy

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TARGET GROUP

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Target group

Mysterious, Perhaps a little elite. Know what they are doing so well, intouchable and sophisticated thats how to describe it, Young beautiful modern people in the flickering lazers and lights of the club scene. Not knowing tomorrow morning they will be students again.

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TARGET GROUP

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concept

Instead of the slouchy ‘’just out of bed look’’, America Today’s target is ready to go chic. Better times are coming ahead and we’ll express this through fashion. The America Today ‘Clean Luxury’ collection has a perfect balance of extravagance and minimalism.

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concept

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concept

Clean luxury Don’t be deceived by a first impression, extravagancy will surprise you through basic veins with subtle chic details and rich fabrics but a simple silhouette.

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concept

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color me

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handmade

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material

silky, fur, denim, knit

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Dessin

WRINKLED, FOLDED, DRAWN

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look: the defection

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misbehaviour

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FLAT DRAWING

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look: the perk