Annabelle Frohn
Artemis Styling Academy
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Claire Keane
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@belfrohn
Annabelle Frohn
Artemis Styling Academy
TARGET GROUP
Target group
Mysterious, Perhaps a little elite. Know what they are doing so well, intouchable and sophisticated thats how to describe it, Young beautiful modern people in the flickering lazers and lights of the club scene. Not knowing tomorrow morning they will be students again.
TARGET GROUP
concept
Instead of the slouchy ‘’just out of bed look’’, America Today’s target is ready to go chic. Better times are coming ahead and we’ll express this through fashion. The America Today ‘Clean Luxury’ collection has a perfect balance of extravagance and minimalism.
concept
concept
Clean luxury Don’t be deceived by a first impression, extravagancy will surprise you through basic veins with subtle chic details and rich fabrics but a simple silhouette.
concept
color me
handmade
material
silky, fur, denim, knit
Dessin
WRINKLED, FOLDED, DRAWN
look: the defection
misbehaviour
FLAT DRAWING
look: the perk