Notes: CRITICAL PERSPECTIVES WEEK 1
Connection - what something may suggest, i.e “romance” (straight) is described as “normal” - many cultural references within music etc.
Connotation - what is actually there, I.e Talk Talk advert - music, spaceman, ballerina and house.
All visual images show existing ideas and morals about the world, although these are contested, I.e we do not all agree.
Meanings are produced through a social relationship, which includes how viewers interpret.
Euro Centrism - putting European concerns at the centre of our view.
i.e whatever political view you (I) start with, impacts your design.
Relationship between design and power.
Europeans were at the forefront of discovering new countries.
Maps were designed showing European countries to appear to be larger than they actually were, Greenland to be bigger than Africa showing they see they have power.
Why is north always at the top?
Is the hemisphere at the top more superior?
Apollo 17 captured a photo of the earth upside down but as this is not how we know the world, someone decided that the picture should be turned upside down to show how we do view the world.
Ideology - Beliefs and values that act as a basis for an idea.
Karl Marx (key name to remember)
Writing in the 19th century during the rise of capitalism and industrialism.
Ideology of the youth - naturalization of values. Societies mask their ideologies as natural systems of value/beliefs.
French Algerian Marxist philosopher working in late 1960’s.
Importance of family, media, religion and education in promising values. No outside to ideology. We are hailed as subjects.
Cultural appropriation - using juxtaposition to create critical distance.
Combining two distinct visual languages to make difference in the way we interpret them.
i.e Jamie Reid for Sex Pistols. (the queens face)
Conclusions:
Interpretation is subjective, guided by the audience and context.
2087
turnnoffyourmind
pixelskylines
andulkaphoto
kaledo-art
yousharknotpass