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bpennington.com

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You have to start with the customer experience and work backward to the technology. You can't start with the technology and try to figure out where you're going to sell it. —Steve Jobs

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The super rich dont' give a sh*t about democracy because they can capture power using money rather than using rights.

—Rory Sutherland

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“I believe that when somebody unwrapped that box and took out that cable and thought, “somebody gave a shit about me” that’s a spiritual thing.  

—Jony Ive at Stripe Sessions

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Proof that executives don't know everything.

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Ideas have to cause problems before they cause solutions.

— Kaliane Bradley, The Ministry of Time

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Work is service, not gain. The object of work is life, not income. The reward of production is plenty, not private fortune. We should measure the prosperity of a nation not by the number of millionaires but by the absence of poverty, the prevalence of health, the efficiency of the public schools, and the number of people who can and do read worthwhile books.

— W.E.B. Dubois

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For a business to be truly customer-focused, it needs to ignore what people say. Instead it needs to concentrate on what people feel.

— Rory Sutherland

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— We Need to Kill "All in One"

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"There is no Wi-Fi in the forest, but I promise you will find a better connection."

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…how many things which are good when small get better by becoming bigger? That local restaurant you love can’t scale to millions of users. Do you really want your favourite indie band to aspire to stadium-level fame? People get cheaper books, and an independent bookseller closes its doors to make way for a giant warehouse full of underpaid people working ten-hour shifts. You order your groceries online, but you’ll never bump into your neighbours at the local shop. Is this progress?

—Michael Honey